speak up and stand out - hrpa conference 2020 · speak up and stand out: how to structure your...

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Speak Up and Stand Out: How to Structure Your Presentations, Captivate Your Audience & Be OutstandingSuzannah Baum, Presentations Strategist & Executive Speech Coach@suzannahbaum -- www.suzannahbaum.com

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We’re focused on what WE want to say-- NOT--

What the AUDIENCE needs to hear

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“HOW DO I DO THAT?”

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E-I-P PRESENTATIONS: Audience-centric presentations that have been strategically crafted to educate, inspire and persuade your audience so that you can maximize the return on your presentation investment (RPI)

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E-I-P PRESENTATIONS: Audience-centric presentations that have been strategically crafted to educate, inspire and persuade your audience so that you can maximize the return on your presentation investment (RPI)

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E-I-P PRESENTATIONS: Audience-centric presentations that have been strategically crafted to educate, inspire and persuade your audience so that you can maximize the return on your presentation investment (RPI)

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E-I-P PRESENTATIONS: Audience-centric presentations that have been strategically crafted to educate, inspire and persuade your audience so that you can maximize the return on your presentation investment (RPI)

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E-I-P PRESENTATIONS: Audience-centric presentations that have been strategically crafted to educate, inspire and persuade your audience so that you can maximize the return on your presentation investment (RPI)

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Educate Inspire Persuade

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EIP PRESENTATIONS:

Audience-centric presentations that have been strategically crafted to educate, inspire and persuade your audience so that you can maximize the return on your presentation investment (RPI)

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“But it IS about what I want to say!”

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What’s the situation? STEP 1: CATALYST

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1. Education Objective2. Inspiration Objective3. Persuasion Objective

STEP 2: OBJECTIVEWhat do I want them to learn/feel/do?

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1. Education Hook2. Inspiration Hook3. Persuasion Hook

STEP 3: HOOK What do they need to hear to learn/feel/do what I want them to learn/feel/do?

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EIP PRESENTATIONS =

1 CATALYST + 3 OBJECTIVES + 3 HOOKS

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CATALYST: Top talent is leaving!

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1. Education Objective2. Inspiration Objective3. Persuasion Objective

STEP 2: OBJECTIVEWhat do I want them to learn/feel/do?

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1. Education Hook2. Inspiration Hook3. Persuasion Hook

STEP 3: HOOK What do they need to hear to learn/feel/do what I want them to learn/feel/do?

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YOU DID IT!

And now…

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The Diamond

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The Diamond- Strong Intro- Problem Statement

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“We want to kick off 2010 by introducing a truly magical and revolutionary product…” --Steve Jobs

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The Diamond- Strong Intro- Problem Statement

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PROBLEM STATEMENT =

CATALYST +

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CREATES CONNECTION

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The Diamond- Main Idea- Preview

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MAIN IDEA:

My intention today is to share (WHAT)so that you can (WHY / BENEFIT)

To do that, I’ll cover:1. ______ 2. _______ 3. _______

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The Diamond- Key Points

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The Diamond- Call to action- Strong Close

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FOR HRPA DELEGATES:

WWW.SUZANNAHBAUM.COM/HRPA

- Diamond- Diamond - Definition of Terms - EIP Presentation Model- www.signaturespeechthatsells.com

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HELLO SAN FRANCISCO!

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THANK YOU!Suzannah Baum(514) 247-1761suzannah@suzannahbaum.comwww.suzannahbaum.comwww.signaturespeechthatsells.com