speak out against slavery brand guidelines · 2020. 11. 28. · our favourite colours the colour...

Brand GuidelinesSPEAK OUT AGAINST SLAVERY

Contents1

2 Our Vision

3 Our Identity

4 Copy & Tone

5 Our Logo

6 Our Favourite Colours

7 Our Favourite Fonts

8 Photos

Our Vision2

To educate all areas of society on Modern Slavery through raising awareness and providing training from innovative cutting-edge reseach.

InformativeInnovativeInclusive

IdentityOur Identity3

There are three things that we strive to be as an organisation:

• Informative

• Innovative

• Inclusive

Tone

FormalityLengthPositivity

Copy & Tone4

A few points to keep in mind when writing for us:

• Although we often have to write about some serious subjects,

try to keep the tone positive.

• Be concise. We have a lot to say, but try not to use a word

more than necessary.

• Be informative, but not overly technical. We’re all about

making information accesible.

• Be friendly, but not too informal.

LogoOur Logo5

Our logo can be used with a pink,

black, or white foreground, choose

the most appropriate according to

the background and context.

Our Favourite ColoursThe colour palette was chosen to reflect our identity & tone - to

bring a sense of diversity, hope, and innovation. The secondary

colours feature more strongly in SpeakOut Magazine.

Pastel Pink Ocean Blue

Sunshine YellowBlack

White

#F272A5 #20245C

#F2CB2E#000000

#FAFAFA

6

Primary Colours Secondary Colours

TypographyOur Favourite Fonts7

We use fonts carefully - to bring clarity and consistency. We stick

to variants of two main fonts: Barlow Condensed, and Raleway.

Header. Barlow Condensed. SemiBold.Subheader. Barlow Condensed. SemiBold.Copy. Raleway. Regular.

ImageryPhotos8

We use photos quite a lot - we are all about people, and

tellings stories. Here are a few guidelines on using them:

• Be consistent. E.g. don’t switch between colour and

black and white photos.

• Remember to credit where applicable.

• Match the tone of the photos to that of the text. Try and keep

a positive undertone when navigating serious topics.