southwest airlines
Post on 06-Jan-2016
20 Views
Preview:
DESCRIPTION
TRANSCRIPT
4/6/2011
Team Members :Krystal Brown, Jasmine Cooley Aretas Coleman,
Jeremy Lewis, Terry Kerr
4/6/2011
External Environment High Uncertainty Opportunities Threats Resource availability
4/6/2011
Task EnvironmentHigh Uncertainty 4 major competitors are:Delta Air Lines Inc.
United Continental Holdings Inc. AMR Corporation US Airways Group Inc.
4/6/2011
General Environment
4/6/2011
International Environment
4/6/2011
Mission The mission of SWA is dedication to the highest
quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company spirit
To Employees: We are committed to provide our Employees a stable
work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer
4/6/2011
Goals Low cost leadership High customer service
4/6/2011
strategies Internal process approach Defender Strategy Low cost leadership Chart on pg 73 http://www.nytimes.com/2010/11/21/business
/21south.html http://www.bloomberg.com/news/2010-09-27/
southwest-airlines-agrees-to-buy-airtran-for-1-4-billion-in-cash-shares.html
4/6/2011
Products/Services Offered
4/6/2011
Clan Culture
4/6/2011
CultureClan control
Values
4/6/2011
History of SWA
4/6/2011
History
4/6/2011
Life cycle nearly 35,000 Employees in 35 states,and
growing
4/6/2011
Life Cycle
4/6/2011
Culture
4/6/2011
Management Size:nearly 35,000 Employees in 35
states,and growing
4/6/2011
Leadership
4/6/2011
Decision Making
4/6/2011
Ethics
4/6/2011
Interorganizational Relationships Population Ecology
Variation->selection->retention
ecosystem
4/6/2011
Interorganizational Relationships
4/6/2011
Overall Design
4/6/2011
Human Resources
4/6/2011
Human Resources-Hiring
4/6/2011
Human Resources-Training
top related