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Team Members :Krystal Brown, Jasmine Cooley Aretas Coleman,

Jeremy Lewis, Terry Kerr

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External Environment High Uncertainty Opportunities Threats Resource availability

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Task EnvironmentHigh Uncertainty 4 major competitors are:Delta Air Lines Inc.

United Continental Holdings Inc. AMR Corporation US Airways Group Inc.

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General Environment

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International Environment

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Mission The mission of SWA is dedication to the highest

quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company spirit

To Employees: We are committed to provide our Employees a stable

work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer

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Goals Low cost leadership High customer service

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strategies Internal process approach Defender Strategy Low cost leadership Chart on pg 73 http://www.nytimes.com/2010/11/21/business

/21south.html http://www.bloomberg.com/news/2010-09-27/

southwest-airlines-agrees-to-buy-airtran-for-1-4-billion-in-cash-shares.html

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Products/Services Offered

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Clan Culture

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CultureClan control

Values

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History of SWA

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History

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Life cycle nearly 35,000 Employees in 35 states,and

growing

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Life Cycle

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Culture

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Management Size:nearly 35,000 Employees in 35

states,and growing

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Leadership

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Decision Making

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Ethics

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Interorganizational Relationships Population Ecology

Variation->selection->retention

ecosystem

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Interorganizational Relationships

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Overall Design

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Human Resources

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Human Resources-Hiring

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Human Resources-Training