sotru media kit · new hope natural media announces sotru as finalist for the 2016 nexty awards...

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ORGANIC FERMENTEDWHOLE FOOD NUTRITION

M E D I A K I T

O V E R V I E W

At SoTru, we source the finest whole superfoods on the planet, then unlock the

plants full nutritional potency using the ancient art of fermentation, creating

the most easily digestible and bioavailable products possible for your optimal

health and vitality.

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F O U N D E R S

Jade Beutler, Stuart Hutchinson and Rick Haynes have a combined 55 years ofexperience in the natural and organics health foods and nutritional supplementsindustry. Their wish and ambition for SoTru is to bring you the most healthful andnutritious products possible in support of a full, joyous and vibrant life.

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W H Y F E R M E N T A T I O N ?

Fermentation is a key feature of the

SoTru brand and has been used for

thousands of years to make foods

more nutritious, bioavailable and tasty.

The human digestive system is not

designed to process the cell wall

(cellulose) of certain plants. This is why

vegan products can cause some

consumers to experience gas, bloating and

indigestion. The process of fermentation

helps break down the cellulose cell wall,

making it easier for individuals to better

digest and assimilate the nutrients in

SoTru's vegan products.

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WHOLE FOOD NUTRITIONORGANIC, FERMENTED

O U R P R O D U C T S

Fermented ingredients

Ultimate digestion and absorption

Great tasting whole-food product formulas

Clean, green, organic, whole-food nutrition

Seed to Shelf manufacturing practices

Sustainable ingredients

Guaranteed pure & safe through in-house laboratory

testing and third party testing—from seed to shelf

CLEAN  GREEN  NUTR IT IONSimply the Cleanest, Greenest and Best TastingWhole‐Foods Supplements Possible—without compromise.   

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Chocolate

Vanilla

Vanilla Chai

Protein & Greens

SUPER  GREEN   FOODS

SUPER   FOOD  DR INK  M IXES

VEGAN  PROTE INS

Digestive Greens

Alkalizing Greens

Cacao Greens

Fruitful Greens

Medicinal Mushrooms

Turmeric & Ginger

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VEGAN  PROTE INS

A tru’ly decadent and smooth tasting, organic,

whole-food, vegan plant protein with the benefits

of fermentation, probiotics and enzymes for

optimal digestion, absorption and flavor. SO

MUCH MORE than a Single Veggie Protein

Source!

FERMENTED

Chocolate

Vanilla

Vanilla Chai

Protein & Greens

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SUPER  GREEN   FOODS

Digestive Greens

Alkalizing Greens

Cacao Greens

Fruitful Greens

TRU’ly the best superfood blends to be imagined!

Refreshing and light, our green foods are a staple

for those who want to cleanse, purify and support

optimal pH while nourishing the body with a

multitude of micronutrients and phytochemicals.

FERMENTED

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SUPER   FOOD  DR INK  M IXES

MEDIC INAL  MUSHROOMS

TURMER IC  &  G INGER

Formulated from six prized mushroom

species to support daily calm and

healthy immune response.

Proprietary Fermentation of whole

herb turmeric and ginger for

maximum bioavailability.

FERMENTED

ONE

100

New Hope Natural Media

Announces SoTru as Finalist

for the 2016 NEXTY Awards

SoTru Awarded – Top 5 Organic

Food Products of Natural

Products Expo East 2015

SoTru joins Vegan Trade

Council - June 2016

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MEDIA

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S u b j e c t L i n e : S o T r u F e r m e n t e d N u t r i t i o n L A U N C H O r - S o T r u - F e r m e n t e dN u t r i t i o n T a k e s C e n t e r S t a g e

S o T r u , a c o m p a n y d e d i c a t e d t o O r g a n i c , W h o l e - F o o d a n d F e r m e n t e dN u t r i t i o n o f f i c i a l l y l a u n c h e s a t E x p o E a s t .

F e r m e n t e d f o o d s a n d i n g r e d i e n t s a r e p r o v i n g t o b e m a j o r g r o w t h c a t e g o r yi n t h e n a t u r a l c h a n n e l . S o T r u i s l e a d i n g t h e f i e l d w i t h s i m p l e , h o n e s t w h o l e -f o o d f o r m u l a ' s c o n s i s t i n g o f V e g a n P r o t e i n P o w d e r s , S u p e r - F o o d G r e e nD r i n k s a n d M e d i c i n a l M u s h r o o m s . A c c o r d i n g t o i n d u s t r y v e t e r a n a n d S o T r uC E O J a d e B e u t l e r " W e a r e v e r y e x c i t e d t o b e o f f i c i a l l y l a u n c h i n g S o T r ud u r i n g E x p o E a s t . W e d e b u t e d t h e l i n e t h i s p a s t M a r c h a t E x p o W e s t w i t ht r e m e n d o u s s u p p o r t a n d e n c o u r a g e m e n t f r o m i n d e p e n d e n t h e a l t h f o o ds t o r e s a n d n a t u r a l c h a i n s a l i k e . W e h a v e a l r e a d y g a i n e d t r e m e n d o u sm o m e n t u m w i t h o u r f i e l d o f 4 5 s a l e s r e p r e s e n t a t i v e s n a t i o n w i d e - a n da c c e p t a n c e i n t o m o s t o f t h e m a j o r n a t u r a l c h a i n s . I c a n n o t e x p r e s s e n o u g ht h a n k s a n d g r a t i t u d e t o t h e s e r e t a i l e r s w h o I h a v e g r o w n t o k n o w a n d l o v eo v e r m y p a s t 2 5 y e a r s i n t h e i n d u s t r y . W e l o o k f o r w a r d t o i n v i g o r a t i n gh e a l t h f o o d s t o r e l o y a l i s t s w i t h S o T r u p r o d u c t s .

F o r m o r e i n f o r m a t i o n : w w w . s o t r u . c o m E m a i l : i n f o @ s o t r u . c o m

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PRESS RELEASE

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B e n e f i t s o f F e r m e n t e d F o o d s f o r B e t t e r D i g e s t i o n

V e g a n A t h l e t e s - T h e i r p r e f e r r e d p r o t e i n s o u r c e

T u m m y T r o u b l e s ? T r y F e r m e n t e d F o o d s !

V e g a n ? T r y t h e s e t o p 5 P r o t e i n S o u r c e s

S h a r e o u r p o p u l a r s h a k e r e c i p e :

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STORY IDEAS

PUMPKIN SPICE PROTEIN SHAKE

This scrumptious Pumpkin Spice Protein Shake recipe is a great and easyway to start a fall morning or after a good workout. Who says eating wellhad to taste bad? Not us!

1 cup unsweetened almond milk1/2 cup pumpkin purée1 tsp honey (agave nectar, or sweetener of choice)1 scoop SoTru Vanilla Chai Protein Powder1/2 tsp pumpkin pie spice1 bananas (medium)6 ice cubes

Directions – Blend all ingredients together until smooth. Top with chia seedsor pumpkin seeds.

S e e f o r y o u r s e l f ! W e a r e p r o u d o f o u r m a n y p o s i t i v e r e v i e w s o n A m a z o n !

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AMAZON REVIEWS

RETAILERS

S O T R U . C O M

Rick Haynes - rick@sotru.com

Stuart Hutchinson - stuart@sotru.com

www.sotru.com

www.facebook.com/sotrunutrition

www.sotru.com/media

CONTACT

MEDIA ASSETS

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