sony-marketing mix

Presentation by AYAN BASU ANKITA PATIL CELSO GOMES DHANESHREE

MAHESH GUDLA

Make.Believe

Believe that curiosity is the key to creativity.

Believe that anything you can imagine, you can make real.

Objective

To design and create innovative products which would benefits the people.

Products

XPERIA PHONES BRAVIA TELEVISIONS

Segmenting ,Targeting & Positioning (STP)

Segmentation

Geographic –

Target is mostly cities or urban areas .

Ranges from small cities to large metropolitan areas.

Over 25000 distributors selling sony

products.

Demographic-

Income

Age –teens/ youth

Targeting

Segmented Marketing

Televisions Price-12,000- 4,00,000 Rs/-

Mobile Phones Price- 7000-40,000 Rs/-

13,000/- 17,00,000/-

7,000/-

40,000/-

Niche Marketing

Ultra High Definition TV

Size- 84 inches

Price- 17-25 lakhs

Positioning

Points of Parity

Television

Mobile phones

Points of Difference

Television Bravia technology monolithic design

Mobile Phones

Bravia Display Technology Exmor Sensor Walkman audio

Marketing Mix (Four P’s)

PRODUCTS

Television Mobile Phones Tablets Laptops

PRICE

More than other companies products.

Its less flexible with compare to others.

PROMOTION

Festive offers Price Discounts Lucky Draw Coupons

Ambassador- Katrina Kaif

THANK YOU