something appeal ing tp

Something Appeal-ingThe Persuasive Appeals and Where We Find Them

How are we persuaded?

Logos

The rational appeal. Uses facts, figures, statistics, and arguments to persuade

Think: Logical Examples:

Pathos

The emotional appeal. Exploits feelings to influence a decision

Think: Pathetic Examples:

http://www.youtube.com/watch?v=fzOC3Vv868I

Ethos

The appeal to reputation. Uses the personality or qualifications of the arguer to persuade.

Different Kinds: Celebrities: Common Folks: Expert:

http://www.youtube.com/watch?v=F66nURf8TBQ

Note Well! Most advertisements use a combination of the persuasive appeals

Usually, you can pick out a primary strategy—one that is more prevalent than the rest.

Check out the following advertisements, and see if you can identify the primary appeal used!

What’s the Persuasive Appeal?

http://www.youtube.com/watch?v=ujj_CmrVjF8

What’s the Persuasive Appeal?

6%

94%

0% 1. Logos - Logic2. Pathos - Emotion3. Ethos - Reputation

What’s the Persuasive Appeal?

What’s the Persuasive Appeal?

12%

59%

29% 1. Logos - Logic2. Pathos - Emotion3. Ethos - Reputation

What’s the Persuasive Appeal?

http://www.youtube.com/watch?v=Elxpr7pzZTc

What’s the Persuasive Appeal?

88%

0%

12% 1. Logos - Logic2. Pathos - Emotion3. Ethos - Reputation

Bonus: What could be a secondary appeal?

12%

6%

82% 1. Logos - Logic2. Pathos - Emotion3. Ethos - Reputation