something appeal ing tp
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Something Appeal-ingThe Persuasive Appeals and Where We Find Them
How are we persuaded?
Logos
The rational appeal. Uses facts, figures, statistics, and arguments to persuade
Think: Logical Examples:
Pathos
The emotional appeal. Exploits feelings to influence a decision
Think: Pathetic Examples:
http://www.youtube.com/watch?v=fzOC3Vv868I
Ethos
The appeal to reputation. Uses the personality or qualifications of the arguer to persuade.
Different Kinds: Celebrities: Common Folks: Expert:
http://www.youtube.com/watch?v=F66nURf8TBQ
Note Well! Most advertisements use a combination of the persuasive appeals
Usually, you can pick out a primary strategy—one that is more prevalent than the rest.
Check out the following advertisements, and see if you can identify the primary appeal used!
What’s the Persuasive Appeal?
http://www.youtube.com/watch?v=ujj_CmrVjF8
What’s the Persuasive Appeal?
6%
94%
0% 1. Logos - Logic2. Pathos - Emotion3. Ethos - Reputation
What’s the Persuasive Appeal?
What’s the Persuasive Appeal?
12%
59%
29% 1. Logos - Logic2. Pathos - Emotion3. Ethos - Reputation
What’s the Persuasive Appeal?
http://www.youtube.com/watch?v=Elxpr7pzZTc
What’s the Persuasive Appeal?
88%
0%
12% 1. Logos - Logic2. Pathos - Emotion3. Ethos - Reputation
Bonus: What could be a secondary appeal?
12%
6%
82% 1. Logos - Logic2. Pathos - Emotion3. Ethos - Reputation