somet13au social and digital shaping south african tourism

Let’s loose the #BULL$h1t

Sunday 21 July 13

Sunday 21 July 13

It’s not the destination but the journey right?!

Best you choose who you journey with carefully, and how you want to get there...

Sunday 21 July 13

travel is social, there’s a social media revolution going on, and it’s happening on mobile phones and connected devices

Sunday 21 July 13

travel is social, there’s a social media revolution going on, and it’s happening on mobile phones and connected devices

more than 90% of travel decisions are being made online

Sunday 21 July 13

travel is social, there’s a social media revolution going on, and it’s happening on mobile phones and connected devices

Insight: Social Media has become the platform where consumers are finding inspiration, sharing experiences and voicing their opinions, and also interacting with brands in real time

more than 90% of travel decisions are being made online

Sunday 21 July 13

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Sunday 21 July 13

Martin Verdon-RoeVice President

Display Advertising Sales

Helena EganHead of Destination Marketing Sales

Europe, Middle East and Africa

Sunday 21 July 13

Tripadvisor traveller

We discovered a place with so much space, that there’s finally room to let go.

Sunday 21 July 13

Tripadvisor traveller

Every Nation has a heartbeat, not every nation has a rhythm.

Sunday 21 July 13

Tripadvisor traveller

I was closer than ever before to a place that will never leave me.

Sunday 21 July 13

Tripadvisor traveller

Magnificent vista, False Bay coastline has to be the most beautiful in the world. Heavenly!

Sunday 21 July 13

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Sunday 21 July 13

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display advertising wasn’t good enough - “don’t give me an IO”

Sunday 21 July 13

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display advertising wasn’t good enough - “don’t give me an IO”

If we are going to partner, let’s innovate and do something really cool

Sunday 21 July 13

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display advertising wasn’t good enough - “don’t give me an IO”

If we are going to partner, let’s innovate and do something really cool

after a 4 year relationship, that’s been collaborative and bold, we are seeing the results

Sunday 21 July 13

UNWTOHANDBOOK

released once every 4 years

Sunday 21 July 13

PAX UP 23%generating ZAR663.3m for 2012

Sunday 21 July 13

Sunday 21 July 13

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Sunday 21 July 13

Stephen Alvarez

"What does the Drakensberg mean to me. Well in a word it's wide screen. It's a cinematic landscape. It stretches from horizon to horizon. It's just huge"

Sunday 21 July 13

Joel Sartore

"I've searched the entire world for a place like this. It's conservation, plain and simple"

Sunday 21 July 13

Heather Perry

"Every where you look there's real style and originality, and I think it's hard not to get caught up in it"

Sunday 21 July 13

Some things just never change, or do they?!

Sunday 21 July 13

DMOs are stupid sometimes too, but there’s hope,I think...

We’ve had to change the DNA of our DMO

Sunday 21 July 13

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#MeetSouthAfrica

DMOs are stupid sometimes too, but there’s hope,I think...

We’ve had to change the DNA of our DMO

Sunday 21 July 13

It’s all about the cupcake, not the campaign

Sunday 21 July 13

+PLACES

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Sunday 21 July 13

+PEOPLE

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Sunday 21 July 13

+FOOD

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Sunday 21 July 13

+TO DO

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Sunday 21 July 13

Sunday 21 July 13

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CAMPAIGN ORM REPORT

tracked between 1 April 2013 – 28 June 2013

Sunday 21 July 13

Sunday 21 July 13

2,569Twitter mentions (1 April to 28 June 2013)

Acceleration Media

Sunday 21 July 13

161,057,079opportunities for people to engage (1 April to 28 June 2013)

Acceleration Media

Sunday 21 July 13

R37,043,128.18coverage value equivalent(1 April to 28 June 2013)

Acceleration Media

Sunday 21 July 13

36%of the conversations contributed by Bloggers (1 April to 28 June 2013)

Acceleration Media

Sunday 21 July 13

40,207,168opportunities to see #MeetSouthAfrica(1 April to 28 June 2013)

Acceleration Media

Sunday 21 July 13

R11.5 millionadvertising value equivalent(1 April to 28 June 2013)

Acceleration Media

Sunday 21 July 13

64%of the conversation was generated by the public(1 April to 28 June 2013)

Acceleration Media

Sunday 21 July 13

83%traffic generated (1 April to 28 June 2013)

Acceleration Media

Sunday 21 July 13

13%of the content (1 April to 28 June 2013)

Acceleration Media

Sunday 21 July 13

3%of the content (1 April to 28 June 2013)

Acceleration Media

Sunday 21 July 13

83%traffic generated (1 April to 28 June 2013)

Acceleration Media

Sunday 21 July 13

@velvetescapemost influential blogger(1 April to 28 June 2013)

Acceleration Media

Sunday 21 July 13

R3.1 millionadvertising value(1 April to 28 June 2013)

Acceleration Media

Sunday 21 July 13

120,000+views and counting of @viajarcondiago’s Bungee Jumping off Bloukrans bridge video(1 April to 28 June 2013)

YouTube Analytics

Sunday 21 July 13

R36.4 milliontotal ROI to date(1 April to 28 June 2013)

Sunday 21 July 13

Here’s what it looks like so far...Sunday 21 July 13

The new TVC for AustraliaSunday 21 July 13

Sunday 21 July 13

THE CONVERSATION STILL CONTINUES…

Sunday 21 July 13