solidify your employment brand on the internet

Solidify Your Employment Brand On The Internet

How does it Work?

Why The Search Engines Matter

Source: comScore Core Search Report – June 2009 (US)

14,060,000,000 Search Engine Queries

65.0% 19.6% 8.4%

Google Job Search Statistics

Jobs 226,000,000

Employment 68,000,000

Job 30,400,000

Careers 24,900,000

Source: Google Keyword Tool – June 2009 (US)

Typical Search Engine Scenario

Typical Search Engine Scenario

25% Google users click the PAID LISTING

75% Google users click on the ORGANIC OR NATURAL LISTING

Typical Search Engine Scenario

Optimized Search Engine Scenario

Optimized Search Engine Scenario

Optimized Search Engine Scenario

Apply Process Stays The Same!

What Search Engines Want

The Most Important Goal For A Search Engine Is…

Relevancy

Relevancy is a search engine’s measure of how well a particular website or web page accurately matches a searching question.

(Google itself takes into account about 128 different factors when measuring relevancy)

Job Title and Location

Business Intelligence Analyst

Current URL (What The Search Engines See):

https://progressivece7.recruitmax.com/MAIN/careerportal/Job_Profile.cfm?

szOrderID=28608&szReturnToSearch=1&szWordsToHighlight=

URL With A High Level Of Relevancy Looks Like This:http://jobs.progressive.com/jobs/jobID/business-intelligence-

analyst-job.aspx

Which URL is More Relevant?

Apply and Job View Tracking

Analytics can create custom goals to show all your ROI on one screen

Visitor Map Overlay

State Locations – Excel Download

Integration with other job boards

Custom Job Feeds to job boards and aggregators

Analytics records each visitor from each resource

Track ROI like never before

Integration with Social Networks

Custom Job Feeds to Facebook pages

Tweet jobs and job information all day to your followers on Twitter

Analytics tracks visitors from every network

Client Results

Client June July August

Client A – 1097 Jobs 669 2733 9409

Client B – 627 Jobs 53 1731 6868

Client C – 45 Jobs 21 616 1473

Unique Visitors

Monthly Pricing

Average Monthly Job Count 1 To 250 = $995

Average Monthly Job Count 251 To 500 = $1195

Average Monthly Job Count 501 To 1000 = $1395

Average Monthly Job Count 1001 To 2500 = $1595

Average Monthly Job Count 2500+ = $1795

No Set-Up Fee / No Annual Contract Required / 15% Discount For Lump Sum Payment