isic solutions for brand employment
DESCRIPTION
What makes a company to be a great and so much desired employer among youth? Here are some creative solutions that can support you to increase your employee satisfaction, as well as your brand attractiveness among potential future employees.TRANSCRIPT
ISIC – Improving your employee satisfaction
Creative solutions to increase
your employment value proposition
This document is a MUST to read and apply if: - your employees are students and youth <30 years- you develop internship and trainee programs for youth- you want to build and strengthen your employer brand awareness
ISIC PROFILE
A not-for-profit organization serving student needs since 1956
More than 4.5 million members worldwide
Over 40,000 benefits in more than 126,000 locations worldwide.
Endorsed by UNESCO and accepted in over 120 countries.
ISIC in Romania is represented by ASYST (Association for the Support of Youth, Students and Teachers),
a non for profit organization that owns at national levelthe exclusive license for the ISIC, ITIC & IYTC cards.
Annually, in Romania there are over 60.000 card holders.
The ISIC, ITIC and IYTC cards are acknowledged and supported by UNESCO as a tool contributing to multi-cultural understanding
and supporting student mobility.
The International Student Identity Cardis the only globally recognised student identity card in the world!
“The ISIC cards are an excellent initiative to allow young people to engage in travel, cultural exchanges, international discovery with less financial burden and provide them with an official “status” recognized throughout the world.“
Maria Helena Henriques Mueller, UNESCO
The ISIC Association was established in 1956 to encourage international cultural understanding whilst supporting student travel and exchange.
ISIC, ITIC, IYTC cards
ISICInternational Student Identity Card.(for full time students)
ITIC International Teacher Identity Card(for full time teachers)
IYTC International Youth Travel Card(for youths < 30 years)
The cards provide access to an extensive network of travel and life-style benefits.
TARGET AUDIENCE
Students and youth under 30 years old.
Trendsetters
Creators of new ideas for the future
Active young people interested in sports, culture and travel.They like to have fun and enjoy their lives. They know how to spend their leisure time effectively.Education is important for their careers.Career development is one of their top priorities. They are sensitive to companies that support their needs.
The leaders of tomorrow
WHY to use the ISIC/IYTC for your Employees
TOP 5 REASONS to consider using ISIC for staff relations:
1. To reward your young existing and potential employees. The more you show them you care, the more motivated they will be.
2. Great opportunity to improve cost efficiency in branding to the youth market. You get maximum results using minimal resources.
3. Great retention program for youth, and also for employees with children. You invest in your future top performing employees.
4. Show pride in your brand. Supplying branded cards or vouchers can be an great opportunity to promote your company.
5. Business results are linked to employee brand engagementThere is a direct correlation between employees who are highly engaged in the brand promise and who work hard to perform well and customers who are loyal to the brand.
DID YOU KNOW THIS?
Over 850 universities around the world use ISIC cards as their own ID document. In Romania this revolution has just begun. By covering the production costs, your advert can be placed on ISIC cards to be used at the Universities where you future employees study.
The company will not have to invest any resources towards a loyalty program.The employees will get extensive network of travel and life-style benefits in Romania and abroad.
Option 1: REWARD CARDS for:- interns- youth under 30 participating in trainee programs
INCENTIVE CARDS for:- young employees - employee’s children
Option2:DISCOUNT VOUCHERS with limited time offer for employees & their
children on special occasions:- Back 2 School – start of the academic year- Christmas & Easter - Mothers's Day- Child's Day ( 1st of June)- Holiday Periods
HOW to use the ISIC/IYTC for your Employees
ISIC TOUR & InfoPoints
ISIC Tour offers a unique opportunity to be present directly in the Universities
ISIC Tour is a bi-annual event that that gets the attention of all students: from October-December & March – July
Opportunities for your company:
•to be present in over 31 educational institutions across Romania
•to communicate directly to over 60.000 students
•to present your internship or recruitment projects
•to present your products or services directly to students
•to launch the ISIC Scholarship branded by your company with a direct line to the Universities/faculties of greatest interest
Distribution of the ISIC Survival Pack for ISIC cardholders:- 10.000 ‘goody’ bags that you can use to distribute leaflets &/or promotional products (pens,mousepads, etc)
ADVERT ON ISIC CARDS
Wide Exposure: ISIC is distributed through several partners: Universities, Tourism
Agencies, Appointed Agents and also directly from ISIC HQ.
The minimum stock order of personalized cards is 3.000 units
Exclusive opportunity to make your brand visible among our targeted cardholders
The reserved space can be almost 40% of the total surface of the card.
(850 mm/ 530 mm) and it can start from 21mm/ 11mm up to 35mm/ 40mm.
ISIC Brochure
Volume: 35.000 units Dimensions: 99 x 210 mmSupport: dcl 90 g/mp integralPress Color: 4+4 integral Free distribution at Universities and ISIC Events
1/4 page300 euro
1/3 page 400 euro
1/2 page600 euro
1 Page/Cover1000/100 euro
The ISIC brochure showcases the most influential and important ISIC benefits to students, including career opportunities for our cardholders.
It is dedicated mainly to ISIC & IYTC cardholders.
ONLINE PROMOTION: ISIC.RO
Up to date database of our current benefits
Special section dedicated to career development & jobs for our partners
Perfect place to promote your products and services
TOP BannerDimensions: 728x130 pixels 1 Month: 600 EUR12 Months: 6.000 EUR
Other possibilities articles editorials product placement
TOP BANNER
The prices presented are singular advert pricing.We aim to offer each partner a personalized package offer including multi-advert discounts according to their communication needs.
ONLINE PROMOTION
ISIC Newsletter
Unique opportunity to send information to a database of over 30.000 students
Exclusive Newsletter:Price: 1.000 EUR
Non-exclusive Newsletter (shared with max 8 partners)Price: 400 EUR
The prices presented are singular advert pricing.We aim to offer each partner a personalized package offer including multi-advert discounts according to their communication needs.
Thank you!
ISIC ROMANIA
Diana GospodaruGeneral Operations ManagerISIC RomaniaDomnita Anastasia street, no.10, int. 005, district 5, BucharestTel/Fax: +40 (21) 311 16 73Mobile: +40 724 334 554, +40 742 194 827E-mail: [email protected]: www.isic-romania.ro