socialmark theory
Post on 18-Nov-2014
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Socialmark Theory: trademark, brand, lovemark, socialmark
TRANSCRIPT
Socialmark Theory
Rep
uta
tion
Social
SOCIALMARK High Social High Reputation
BROADCAST Low Social High Reputation
SPAM Low Social Low Reputation
CRISIS High Social Low Reputation
Trademark
Brand
Lovemark Socialmark
® ™ ©
Doctor Brand - Marketing e Comunicazione www.doctorbrand.it - info@doctorbrand.it Mobile: +39 339 3513980
…to be continued
Thanks…
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