socialmark theory

Socialmark Theory

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Socialmark Theory: trademark, brand, lovemark, socialmark

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Socialmark Theory

Rep

uta

tion

Social

SOCIALMARK High Social High Reputation

BROADCAST Low Social High Reputation

SPAM Low Social Low Reputation

CRISIS High Social Low Reputation

Trademark

Brand

Lovemark Socialmark

® ™ ©

Doctor Brand - Marketing e Comunicazione www.doctorbrand.it - [email protected] Mobile: +39 339 3513980

…to be continued

Thanks…

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