socialmark theory
DESCRIPTION
Socialmark Theory: trademark, brand, lovemark, socialmarkTRANSCRIPT
Socialmark Theory
Rep
uta
tion
Social
SOCIALMARK High Social High Reputation
BROADCAST Low Social High Reputation
SPAM Low Social Low Reputation
CRISIS High Social Low Reputation
Trademark
Brand
Lovemark Socialmark
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Doctor Brand - Marketing e Comunicazione www.doctorbrand.it - [email protected] Mobile: +39 339 3513980
…to be continued
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