socialmark theory
DESCRIPTION
Socialmark Theory: trademark, brand, lovemark, socialmarkTRANSCRIPT
![Page 1: Socialmark Theory](https://reader033.vdocuments.us/reader033/viewer/2022051513/546dd359af795953298b5413/html5/thumbnails/1.jpg)
Socialmark Theory
![Page 2: Socialmark Theory](https://reader033.vdocuments.us/reader033/viewer/2022051513/546dd359af795953298b5413/html5/thumbnails/2.jpg)
Rep
uta
tion
Social
SOCIALMARK High Social High Reputation
BROADCAST Low Social High Reputation
SPAM Low Social Low Reputation
CRISIS High Social Low Reputation
![Page 3: Socialmark Theory](https://reader033.vdocuments.us/reader033/viewer/2022051513/546dd359af795953298b5413/html5/thumbnails/3.jpg)
Trademark
Brand
Lovemark Socialmark
® ™ ©
![Page 4: Socialmark Theory](https://reader033.vdocuments.us/reader033/viewer/2022051513/546dd359af795953298b5413/html5/thumbnails/4.jpg)
Doctor Brand - Marketing e Comunicazione www.doctorbrand.it - [email protected] Mobile: +39 339 3513980
…to be continued
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