social signals & seo
Post on 27-Jun-2015
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Search, Social and Street Fighter
A Correlation Study
Do signals from social media networks affect search engine rank?
Rich KirkHead of SEO, Performics
Search, Social and Street Fighter
A Correlation Study
Rich KirkHead of SEO, Performics
Do signals from social media networks affect search engine rank?
Search, Social and Street Fighter
A Correlation Study
Rich KirkHead of SEO, Performics
Is there a correlation between visibility in natural
search and a website’s social media equity?
1.25m
SEO Visibility... You need a big dataset
And lots of social data...
• Facebook Likes• Facebook Shares• Facebook Comments• Tweets• +1s• Stumbles• Delicious bookmarks• LinkedIn shares
For some big name UK sites...
Domains
SEO Visibilit
y Score
Referring Links,
Domains etc
Social Links By Channel
My Dataset
Lets pose some questions...
Is there a correlation between visibility in natural search and a
website’s social media equity?
Lets pose some questions...
Why can’t we say conclusively that social
equity is impacting visibility in natural
search?
A basic theory...
Data we’ve seen proves no conclusive link...
Social Links
A Better theory...?
Social Links
A more realistic theory...?
Social Links
Unfortunately it doesn’t prove this...
A concrete example... July 2011
Vote for Roland!!
Does this boost domain SEO Visibility...? Over 80% of all
next.co.uk social links point at Roland
Well over 70’000 social links
No game-changing uplift in links
Does this boost domain SEO Visibility...?
...Not really
Big social link surge ≠ a big rankings jump
Lets pose some questions...
Why all the fuss about social & SEO?
Think of relevance as a currency...
Think of relevance as a currency...
So what...?
Don’t succumb to the hype around social links = SEO
Get Positive RoI from Social
Think about the half life of socially sourced content
Get Positive RoI from Social
Think about the half life of socially sourced content
Short LongHalf Life of Content
Retu
rn o
n Invest
ment
Low
Hig
h
Generic Tweeting
20+ product reviews on major retailers websites
Discounting through social media
Conducting consumer research
Thanks.Dataset on Google+Blog @ performicsworldwide.com
Rich KirkHead of SEO, Performics
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