social recruiting in hospitality

Social Recrui

Presented by @vicokezie

Tools, Techniques & Implementation: Making it work for you

Presented to the Hospitality Industry. Hosted by Caterer.com

Vic Okezievic@crexia.comwww.crexia.com

Director, Crexia

Crexia is a digital consultancy & social media company for HR and future of workplace. Crexia organise conferences and run courses around Social Media in HR.

Founder, Social Recruiter

Social Recruiter is a Social Media Recruiting Consultancy. We run Social Recruiting Training courses for Recruiters & HR Professionals, and offer Advisory services.

Presented by @vicokezie

Introduction

Social Media Statistics

Presented by @vicokezie

90 Million

600 Million

60 Million

Show of Hands?

How many use Linkedin?

- 100% profile, Logged in weekly, daily

How many active on Twitter?- Sent 1 tweet, posted a job, seen a job

How many use Facebook?-Seen jobs in FB, posted a job, other use

How many write a Blog?

- Blog post per month, read other blogs

Presented by @vicokezie

War for Talent?

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We are searching for the very best Chef to wow us. You must be

special to apply!!!

Social Recruiting Tools

Twitter Tools• Tweetmyjobs.com• Tweetajob.com• Tweetjobs.net• Twitjobs.net• Twitterjobsearch.com• Tweetdeck• Hootsuite• Twitter analyzer• Twitterholic• Twittercounter• Twittersearch• Bit.ly• Ow.ly

Presented by @vicokezie

Facebook Tools• Facebook Pages• Work4Us• Jibe• Branchout• BraveNewTalent

Monitoring Tools• Radian6• SocialMention• SocialOomph• Glassdoor

Case Study: Starbucks / Sodexo

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Case Studies: Pepsico / IHG Group

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Social Recruiting Strategy

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1. ReasonsWhy? Value?

2. ResourcesWhat? Staff? External Training?

3. RealitiesHow? Measurements of use

4. ResponsesFeedback? Positive / Negative

5. ResultsSuccess / Failure; ROI

Social Recruiting Recipe

Presented by @vicokezie

RECIPE FOR SUCCESS

Set a Goal and build a plan

Manage your online reputation

Listen, target and engage

Master one medium at a time

Create a great user experience

Track and manage your online rankings

Promote your brand and link all media

Evolve: prepare for regular change

More Social Recruiting?

Presented by @vicokezie

Social Recruiting Conference30th June 2011, London

Social Recruiting Training31st March 2011, London

Questions?

Vic OkezieDirector, Crexiavic@crexia.comwww.crexia.com0845 3096 350