social-psycho analyses

Socio-Psycho Analyses

The Use of Open Source Intelligence (OSINT) In Key Opinion Leader Identification

Open-source intelligence (OSINT) is intelligence collected from publicly available sources. In the intelligence community (IC), the term "open" refers to overt, publicly available sources (as opposed to covert or clandestine sources); it is not related to open-source software or public intelligence.

OSINT

As Bright As The White House Is, It Is Still The Most Opaque Place On Earth

This Iconic Building is a Symbolic Representation of Many Governmental Voices

But Who's Voice Is It?

There are Many Social Channels Through which Voices Speak

FaceBook

Twitter

Instagram

FOLLOWERS

89 M

While All Channels Represent The White House, Which One(s) Truly Reflect The

Man… Donald J. Trump

While All Channels Represent The White House, Which One(s) Truly Reflect The

Man… Donald J. Trump

One Such Channel Is Twitter’s @RealDonaldTrump

One Such Channel Is Twitter’s @RealDonaldTrump

FOLLOWERS

23.9M

But Does This Channel Represent The Real Voice of Donal Trump?

Donald J. Trump (actual)

Somebody Else (cutout)

But Does This Channel Represent The Real Voice of Donal Trump?

Donald J. Trump (actual)

Somebody Else (cutout)

No Two Tweets Are Identical, But They Are Built The SameSI

DEB

AR

A Simplified Approach To SolveSI

DEB

AR

R ECOSYSTEMINTERNET

TWIT

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DESCRIPTIVE ANALYSES

EMOTIONAL ANALYSES

SENTIMENT ANALYSES

SEMANTIC SEARCH

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Some Results

There is substantial photographic evidence that Donald J. Trump uses an Android-based phone.

There is substantial photographic evidence that Donald J. Trump uses an Android-based phone.

There are two different platforms tweeting, Android and IOS (iPhone, iPad). The Android tweets early in the morning, the IOS tweets later. The Android does not include links and pictures, but IOS does.

Android PeakTweet Period

IOS PeakTweet Period

Each platform uses different kinds of words. Android does not significantly use hashtags (#) and times (3pm, 7 pm, etc.), while IOS does.

Words Express Fundamental Emotions

NRC Word-Emotion Association Lexicon useful for language sentiment analysis. The NRC Emotion Lexicon is a list of English words and their associations with eight basic emotions (anger, fear, anticipation, trust, surprise, sadness, joy, and disgust) and two sentiments (negative and positive).

SID

EBA

R

The Android platform expresses more negative words that are emotionally distressed. While the IOS platform projects significantly more positive words that are centered in happiness.

more in ios more in android

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Using Three Socio-Psycho Categories (sentiment, emotion, structure), there is significant indication that Android and IOS tweets are from Two Different Personas (persons). But Who?

Profile A

Profile B

Tweets are progressively getting more negative over time. Trump tweets appear contribute the most to this trend.

People naturally retweet and like the more negative tweets from Trump.

Some words (driving emotions) are used only in specific phase of the presidential process.

Summary

Some Insights• Donald J. Trump uses an Android-

based phone to conduct his tweeting

• There are two distinct tweeter personas present in the @realdonaldtrump twitter account, one Android-based (Trump Actual) and the other IOS-based (A Cutout)

• Trump Actual tweets are between 4:30 AM and 10:30 AM

• Trump Actual tweets are more negative in nature, reflecting emotionally distressed words

Future OSINT Research: Who is the Cutout?

Donald J. Trump (actual)

Somebody Else (cutout)

@DanScavino

Dr. Jerry A. Smith

jerry@drjerryasmith.com jerry.smith@cognizant.com

M: 484.678.3518