social planning: how you might be missing the mark

Social Planning:How You Might Be Missing the Mark

© 2015 Simply Measured, Inc

Housekeeping

• Listening/voice options

• Questions and chat room

• #SimplyPlanning

• Recorded webinar

• Post-webinar survey

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Speakers

#SimplyPlanning

Lauren BerryEnterprise Client Partnerat Simply Measured

Uri Bar JosephSr. Director of Marketingat Simply Measured

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Poll Question & Results

4

“Plans are nothing; planning is everything.”

- Dwight D. Eisenhower

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From the Scientific Method to Management Frameworks

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Marketing Management Process

"...companies also need to pay attention to the management.

Managing the marketing process requires the four marketing management

functions - analysis, planning, implementation, and control.”

(Kotler & Armstrong, 2012: p.53)

ControlMeasure results

Take corrective action

Evaluate results

ImplementationCarry out the

plans

PlanningDevelop strategic

plans

Develop marketing plans

Analysis

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The Social Media Marketing Management Process

SOCIALANALYTICS

SOCIALENGAGEMENT

MEASURE

PLAN

EXECUTE

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Time

QualityImprovement

MEASURE

PLAN

EXECUTE

MEASURE

PLAN

EXECUTE

ContinuousImprovement

ConsolidationThroughStandardization

Continuous Improvement

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"If you are not spending 30% of your time in 2013 with data, Ms./Mr. Marketer, you'll fail

to achieve professional success.”

- Avinash Kaushik, Author,Digital Marketing Evangelist - Google

© 2015 Simply Measured, Inc

Strategic Planning Process

GOALS

DESIRED OUTCOMES

RESULTS

STRATEGIESMEASURES &

TARGETS

Objective

How can we improve? Where do we want to go?

How did we do? How do we get there?

How do we measure success?

#SimplyPlanning

© 2015 Simply Measured, Inc

Planning Your Social Media Strategy

Audiences

Conversations

Competitors

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5 Common Planning Mistakes

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Mistake #1: Goals

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Not Having the Right Goals

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Focus on Business Needs

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Mistake #2: Competitors

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Ignoring Your True Competitors

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Find Competitors with the Same Audience

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Mistake #3: Incomplete analysis

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Getting Tunnel Vision

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Listen to Audience Feedback

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Mistake #4: Audience

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Not Knowing Who Is in Your Audience

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Pick the Right Channels and Strategy for You

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Mistake #5: Planning

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Falling in Love with Your Plan

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Stay Nimble

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Takeaways

© 2015 Simply Measured, Inc

Takeaways

• Focus on business needs

• Find competitors with same audience

• Listen to audience feedback

• Pick the right channels and strategy for you

• Stay nimble

#SimplyPlanning

© 2015 Simply Measured, Inc

What Is Social Analytics?

PLAN

DEFINE YOUR SOCIAL STRATEGY

MEASURE

OPTIMIZE YOUR SOCIAL TACTICS

EXECUTE

Audiences

Conversations

Competitors

Brand Activities

AudienceEngagement

BusinessImpact

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© 2015 Simply Measured, Inc

About Simply Measured

Simply Measured is the most complete social analytics solution, empowering marketers with unmatched access to their social data to more clearly define their social strategy and to optimize their tactics for maximum impact.

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Thank You