social persuasion for commerce - yahoo merchant summit keynote by john lawson of colder ice
Post on 19-Oct-2014
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“The Ecommerce Guy”
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9:55 am
YMSDay 2
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TheGolden
Rule
Don’tbore me!
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128 Oz - 41 bottles - $206.45
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Everybody knows....
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Text
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Social Commerce
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We have the
technology but never
asked WHY?
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12
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Soft
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Too much focused on the process and not enough on strategy.
No thought about the call to action.
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WTF!
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Hard
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Social is MORE valuable to business when people are buying and using your products, than it is for them to just talk about it.
Let’s get one thing straight
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Help a brother out?
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Pompaii
Pompeii
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Something
Pintrestin
gSomething
Pintrestin
g
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GoingSocial.ColderICE.com
FREEGift!
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Raise your hand if you
like offering
FREE shipping
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Opportunity
37
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Dandelion Social Model
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•Keep it current
•Get content weekly from Feeds
•Update it on the go (iPad, phone, etc.)
•Photos, pictures, images!
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•Share industry news
•Listen to competitors
•Find what is peaking interest
•Build following
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Search.Twitter.com42
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Blogs
•The HUB
•2 or 3x a Week
•Start now!
•Know your keywords
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ScribeFire.com
44
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YouTube
•Top ranking SEO
•Most shared content on the web
•Mobile ready
•Easy K.I.S.S.
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Google Alerts
•Kid tested
•Mother approved
•The grandaddy
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No Thank You!
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Where to start?
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Fish where the fish are...
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Fire, Ready, Aim
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Ready, Aim, Fire
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The Loyalty LoopBy: Paul Marsden
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Influence
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Burberry – Art of the Trench
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MECommerce
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MEMake
Feel Special
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Velvet Ropes Rock!
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Targeted Social Marketing
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And one more thing….
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Give the customer what they want? NO!
“Our job is to figure out what they want before they do”
“Our job is to figureout what they want
before they do”
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TheEcommerceGroup.org
Join the conversation...
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Get a FREE Social Commerce Consultationat ColderICEMedia.com
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