social persuasion for commerce - yahoo merchant summit keynote by john lawson of colder ice
Post on 19-Oct-2014
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DESCRIPTION
When it comes to social media, you don't just want to be part of the conversation, you want to be heard, repeated, valued and influential. Learn the 6 weapons of influence and the 5 methods for transactional success in online commerce. This session is a must for any small retailer trying to compete online. John's Bio: Named Small Business Influencer of the Year by Small Biz Trends and Savviest in Social Media by Startup Nation, John Lawson, formally of Accenture Consulting, is an eCommerce Business CEO of 3rd Power Outlet, an online retail clothing and accessories store, who has sold millions of dollars in merchandise; achieved the status of Platinum eBay Power Seller and is a top rated Amazon Merchant with more than 250,000 transactions online, 54,000 Twitter followers and 320,000 views on YouTube. He is the founder of the eCommerce Group, President of ColderICE Media, a sought after Keynote Speaker and Seminar Instructor, an Award-winning Social Media Strategist, an American Express Featured Businessman, a Spokesperson and a commercial television Personality.TRANSCRIPT
“The Ecommerce Guy”
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9:55 am
YMSDay 2
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TheGolden
Rule
Don’tbore me!
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128 Oz - 41 bottles - $206.45
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Everybody knows....
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Text
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Social Commerce
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We have the
technology but never
asked WHY?
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12
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Soft
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Too much focused on the process and not enough on strategy.
No thought about the call to action.
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WTF!
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Hard
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Social is MORE valuable to business when people are buying and using your products, than it is for them to just talk about it.
Let’s get one thing straight
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Help a brother out?
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Pompaii
Pompeii
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Something
Pintrestin
gSomething
Pintrestin
g
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GoingSocial.ColderICE.com
FREEGift!
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Raise your hand if you
like offering
FREE shipping
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Opportunity
37
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Dandelion Social Model
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•Keep it current
•Get content weekly from Feeds
•Update it on the go (iPad, phone, etc.)
•Photos, pictures, images!
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•Share industry news
•Listen to competitors
•Find what is peaking interest
•Build following
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Search.Twitter.com42
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Blogs
•The HUB
•2 or 3x a Week
•Start now!
•Know your keywords
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ScribeFire.com
44
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YouTube
•Top ranking SEO
•Most shared content on the web
•Mobile ready
•Easy K.I.S.S.
45
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Google Alerts
•Kid tested
•Mother approved
•The grandaddy
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No Thank You!
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Where to start?
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Fish where the fish are...
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Fire, Ready, Aim
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Ready, Aim, Fire
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The Loyalty LoopBy: Paul Marsden
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Influence
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Burberry – Art of the Trench
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MECommerce
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MEMake
Feel Special
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Velvet Ropes Rock!
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67
Targeted Social Marketing
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And one more thing….
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Give the customer what they want? NO!
“Our job is to figure out what they want before they do”
“Our job is to figureout what they want
before they do”
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TheEcommerceGroup.org
Join the conversation...
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Get a FREE Social Commerce Consultationat ColderICEMedia.com