social networking twitter, facebook, linkedin & more
Post on 02-Jan-2016
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Social Networking Twitter, Facebook, LinkedIn & More
Xander Becket
Internet Marketing Specialist
WebpageFX
Company IntroductionSpecializing in Internet Marketing, WebpageFX offers comprehensive services for clients’ online needs, including award-winning Web Design and Web Development.
WebpageFX, Inc has been recognized as a global leader in Internet Marketing. Topseos, the industry’s independent authority on search vendors, ranked WebpageFX 19th in the World for Organic Optimization.
Me
• 5 years of internet marketing experience
• Specialize In:– SEO– PPC– Social Media– Local Search– Conversions– Email Marketing
Today’s Class
1. Jargon2. Conceptualizing3. Rock Stars4. Solid Connections5. Killer Tips6. Corporate Culture7. *What I Would Do If I Were You
Social What? Sifting through the Jargon
Social Media vs
Social Networking
Social Networking - A Thing You Do
Connect Maintain Create
Social Media - A Thing You Consume
Social Media on the Web
Social Sharing via AddThis
Favorites
MySpace
Digg
Live
Delicious
Social Sharing via Gigya
• 400 million users (!)
• 50% log on to Facebook in any given day
• 25 billion monthly shares
• 65 million users
• Executives from all Fortune 500 companies
• 200 countries
• 75 million users
• Tons don't participate
• 15 million active users
Follow your brand
New customer relationships
Killer Concepts
Not only growing, but growing UP
- Born in '85
- Always had a computer
- AIM
- Facebook throughout college
- Twitter now
Leverage giving away information
Memes and Social Objects
Dunbar's Number
150
...there is a cognitive limit to the number of individuals with whom any one person can maintain stable relationships, that this limit is a direct function of relative neocortex size, and that this in turn limits group size...
-from Co-evolution of neocortex size, group size and language in humans by Robin Dunbar
Social Media Rock Stars – Companies That Get It Right (and Make Money)
The Susquehanna Photographic
UberTwitter
Dover Downs
How to Form Rock-Solid Connections with Your Best Customers
1.) Go Where They Are
2.) Respect The Space
3.) Provide Value
4.) Be a Human
5.) Get Obsessed
Top 10 Qualities of a Killer Social Networking Presence
Humanity
Availability
Being the Village Baker
Selflessness
Awesome Content
Accessible Content
Rock Star Manager
Immersion
Commitment
Tips for Adding Social Media to Your Business
Get an awesome social media manager to run everything
Ask your kids College kids Interns People love this stuff Intermediary (salesman) for the company
Lay groundrules for her (him)
Loosen the reins Communicate what's not OK Templatize responses to common
situations Set goals/targets
Matt Cutts is the best on the planet
GO CRAZY
Get as popular as you can
Post like you have 1 million followers
Make it a competitive advantage, not an expense
What I Would Do If I Worked for You
Get a Twitter account yesterday Facebook page - ask friends to join Fill out everything everywhere Encourage online reviews in real life Website with tons of useful content Interesting blog Connect with influencers in your area
Thank you!
Contact Info
email: xander@webpagefx.com
phone: 717 609 0408
twitter: twitter.com/xanderbecket
blog: webpagefx.com/blog
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