social networking for hr professionals€¦ · my church history of social networking. metro...

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Social Networking

for HR

Professionals

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Online Social Networking

• Originated in 1997

• SixDegrees.com

• Development of Online Social

Networking

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Evolution of Social Networking

• 1997 – 1999

– Phase 1 of Online Social Networking

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

1997 1999 2001 2002 2003 2004 2005 2006

Six

Degrees

Live

Journal

Asian

Avenue

Black

Planet

Cyworld

Ryze

Fotolog

Friendst

er

Sky blog

Linked

In

My

Space

Xing

Facebook

Flicker

Piczo

You

tube

Bebo

Ning

Twitter

My

Church

History of Social Networking

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Evolution of Social Networking

• Phase II

– 2000-2005

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Social Networking Today

• Specific Niches

• Multiple Sites for a Variety of Uses

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Options for Social Networking

• Communication

• Partnerships

• Multimedia

• Opinions

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Top Social Networking Sites

Website Monthly Visitors Monthly Visits

MySpace 65,744,241 955,057,928

Facebook 28,563,983 326,418,930

Classmates 11,978,068 22,488,912

MyYearbook 3,019,762 20,022,490

Bebo 3,540,465 19,282,335

LiveJournal 3,269,895 16,549,088

BlackPlanet 2,109,069 13,746,246

Hi5 2,424,699 11,828,458

LinkedIn 3,828,407 11,155,614

Tagged 2,376,671 10,599,014

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Social Networking and

why it matters to you

• Find and Be Found

• Expands possible network

Last 18 months

166 Searches

Domestically and Internationally

60% > $100,000 base salary

Ex. CHRO, Vice President of Compensation,

Learning & Development Consultant

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Social Networking Strategy

• 6 month goal

• Overall Messaging

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Professional Networking

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Doostang

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Plaxo

• Online address

Book

• View

Connections’

Updates

• Free Service

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Twitter

• Quick Status Updates

• Free Service

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Twitter Messaging

• 6 month goal

• Appropriate messaging

• 5 second commercial

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Spoke

• Business Connections

• Either pay or provide contact information

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Linked In

• Human Resource Dimension/RA Clark

Consulting’s Pick for Online

Professional Networking

• 30 million registered users

• Basic service is free

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Personal Business +Business

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

LinkedIn

Who’s there?

• 40 million users

• Average age - 41

• Average household income -$109,000

• 49% are decision makers in their business

• 95% College Educated

• 7.85% @ C-Level

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Linked In – The Basics

• PROFILE

• Status

• Summary

• Recommendations

• Websites

• Interests

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Status

• Similarities to

Twitter

• Update every

few days

• 5 second

commercial

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Summary

• Cover Letter

• Elevator Speech

• Specialties

Section

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Recommendations

• Instant Credibility

• Reconnect

• Review First

• Pay it forward

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Websites

• News

• Social Media Bio

• Articles

• Publications

Get Noticed!!!

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Interests

Keep it either:

• Professionally Related

OR

• Bland!

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Connections

• LinkedIn’s Primary Purpose

• Job Seeker

– Gain referrals

• Employer

– Talent Pipeline

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Connections

• Potential Reach596 personal

connections

7,129,300 3rd

degree

connections

176,900 2nd

degree

connections

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

How do I get connected?

• Webmail Import

• Upload existing contacts file

• Search LinkedIn

• Upload Outlook Toolbar

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Requesting a Connection

• Bad Example

• Good Example

“I lost my job three months ago and am very

concerned about paying my rent this month. I

don’t know what I’ll do if I don’t find a job soon.

Could you please recommend me to the hiring

manager for the HR Director job within your

company?”

“I recently became a volunteer with the Mayor’s

Youth Program and see that you volunteer with the

same group through SHRM. If you have time, I

would like to have a cup of coffee; I am just entering

the job market again and would like to expand my

network.”

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

I’m Connected…Now What?

• Ask for referrals

• Get to know your network

• LinkedIn Network vs Real World

Network

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

LinkedIn Groups

• Staying Connected

• SHRM-Atlanta Group

• How to utilize

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

LinkedIn Groups

• JobSeekers

– Stay

Connected

with Network

– Reinforce your

brand

Welcome to the sixth edition of ERE's LinkedUp, a

newsletter exclusively for ERE LinkedIn group

members!

There is a lot going on around the ERE world these

days, so I will be starting each issue off with an 'at a

glance' of the next few weeks to help you plan your

calendar:

This Week - Week of February 2

•Today at 2 pm ET: Fordyce TV presents our newest

show A Keen Sense of Recruiting with Margaret

Graziano

•Tomorrow at 2 PM ET: ERE's free webinar, Use the

Principles of Killer Branding to Recruit Real Stars

presented by Frank Lane

•Friday: The rebroadcast of our free webinar - 2009:

Corporate Staffing & Recruiting Trends and

Predictions

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Groups Walk Through

http://www.linkedin.com/home?myGroups=&trk=hb_side_grps

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Questions & Answers

• Job Seekers and

Consultants

–Get your profile noticed

• Network Advice

–Ask other HR

professionals

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Applications

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Job Tools

LinkedIn Job Search

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Professional Networking’s

Best Bets

• Looking for a job?

– Inside Access

– Research potential employers

• Hiring?

– Talent Pipeline

– Develop employment brand

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

For Additional Information

• www.hrdracc.com

• Jennifer Brock @

jennifer@hrdracc.com