social media/business team

Post on 20-Jan-2015

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What skills/attitudes are needed for your social business or social media team?

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PeopleP6 of

P6 Framework

A digression, to begin with

Almost all top global luxury brands are European brands. Why?

P6 Framework

…European CEOs

Attributes of European CEOs•Peasant•Poet•Craftsman

Prof Charles De Brabant

P6 Framework

Many different titles, jobs, roles, responsibilities…in social

P6 Framework

3 Compontents

But, they can be grouped in these three baskets…

P6 Framework

C-Level •C-level Executive

Nodal •Product Team•Marketing Team

Functional •Manufacturing, R&D, CSR•Marketing, Sales, Legal, Human Resources

Recommended Structure

P6 Framework

A home grown success story in ‘crowdsourcing’

Titan’s success in innovation can be attributed to its dedicated “innovation” team, called: Future Team

P6 Framework

The journey begins with a white-board in 2003

P6 Framework

Use of Web 2.0 since 2010

P6 Framework

Presented at CII Workshops at Ernakulam & Trivandrum (July 11-12, 2013) by

Sankar, Managing Partner, Younomy

Reach: sankar@younomy.com Mobile: +919790276206www.younomy.com

Like: www.facebook.com/younomyFollow: @younomyNewsletter: www.tinyletter.com/younomy

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