social media/business team
DESCRIPTION
What skills/attitudes are needed for your social business or social media team?TRANSCRIPT
PeopleP6 of
P6 Framework
A digression, to begin with
Almost all top global luxury brands are European brands. Why?
P6 Framework
…European CEOs
Attributes of European CEOs•Peasant•Poet•Craftsman
Prof Charles De Brabant
P6 Framework
Many different titles, jobs, roles, responsibilities…in social
P6 Framework
3 Compontents
But, they can be grouped in these three baskets…
P6 Framework
C-Level •C-level Executive
Nodal •Product Team•Marketing Team
Functional •Manufacturing, R&D, CSR•Marketing, Sales, Legal, Human Resources
Recommended Structure
P6 Framework
A home grown success story in ‘crowdsourcing’
Titan’s success in innovation can be attributed to its dedicated “innovation” team, called: Future Team
P6 Framework
The journey begins with a white-board in 2003
P6 Framework
Use of Web 2.0 since 2010
P6 Framework
Presented at CII Workshops at Ernakulam & Trivandrum (July 11-12, 2013) by
Sankar, Managing Partner, Younomy
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