social media workshop notes
Post on 17-Sep-2014
5 Views
Preview:
DESCRIPTION
TRANSCRIPT
social media (notes)for small business
for educators
Harold Jarchejarche.com
1Friday, 26March, 2010
2Friday, 26March, 2010
“Work is learning,learning work” -
that is all Ye know on earth,and all ye need to know
3Friday, 26March, 2010
4Friday, 26March, 2010
PT Barnum was right5Friday, 26March, 2010
Oral - Written (1,000 BCE)
6Friday, 26March, 2010
Written - Print1455
7Friday, 26March, 2010
Print - Electric1844
8Friday, 26March, 2010
300 years passesbefore nobody
remembers anybody who
remembers the old ways
9Friday, 26March, 2010
@150 yearschange accelerates and we lament the old ways
•Plato decries demise of wisdom
•Peak of religious wars in Europe
http://individual.utoronto.ca/markfederman/WhyJohnnyandJaneyCantRead.pdf
10Friday, 26March, 2010
1844 1994 2144
Tel wwwTV
Phone
~150 years into electric age:
“Literacy is under attack!”
Web 2.0Web 3.0
11Friday, 26March, 2010
Alvin Toffler
The illiterate of the 21st century will not be those
who cannot read and write, but those who cannot learn,
unlearn, and relearn
12Friday, 26March, 2010
Obsolescence of Plato
Retrieval of Socrates
13Friday, 26March, 2010
Plato vs Socrates
• The Academy
• Teaching
• One to Many
• Knowledge
• Certification
• Discourse
• Learning
• One to One
• Practice
• Mentoring
14Friday, 26March, 2010
A Network
of Networks
15Friday, 26March, 2010
Simple
Complex
Complicated
More ConnectionsMore Complexity
16Friday, 26March, 2010
Bands-
Local Business-
Apprenticeship
Kingdoms-
Corporations-
Training
Democracy-
Value Networks-
Collaboration
17Friday, 26March, 2010
H.L. Mencken
“For every complex problem there is an answer that is
clear, simple
and wrong.”18Friday, 26March, 2010
Complexity: 21st Century Norm
19Friday, 26March, 2010
Outsourced
Automated
Dave Snowden’s Cynefin Framework
Increasingly Complex Work
20Friday, 26March, 2010
Training &Schooling
21Friday, 26March, 2010
22Friday, 26March, 2010
23Friday, 26March, 2010
Detail: Trends & Technology Timeline 2010+ Richard Watson Nowandnext.com
24Friday, 26March, 2010
Learning as we go25Friday, 26March, 2010
Inside Organizations
we need to Collaborate & Share our Know-How
- this is Social
26Friday, 26March, 2010
Organizations, customers & co-workers need to understand
each other - this too is social
?
!
27Friday, 26March, 2010
Social Learning
getting things done
in Networks28Friday, 26March, 2010
Source: upsidelearning.com
29Friday, 26March, 2010
tacitknowledge
explicitknowledge
emergentpractices
bestpractices
Application
Complexity
30Friday, 26March, 2010
tacitknowledge
explicitknowledge
emergentpractices
bestpractices
documentation
conversation
training
collaboration
Application
Complexity
31Friday, 26March, 2010
Learning Working
32Friday, 26March, 2010
too much information33Friday, 26March, 2010
150exabytes
1,200exabytes
2005
2010
dataExabyte = 1 Billion Gigabytes
34Friday, 26March, 2010
Artisans - Hierarchies - Networks
~19th C +/- 20th C 21st C
35Friday, 26March, 2010
Enterprise 1.0F.W. Taylor: Principles of Scientific Management
(1911)
Functional ManagementStandard MethodsEnforced Adoption
36Friday, 26March, 2010
S&P Stock Index +80% Intangible Value
37Friday, 26March, 2010
Enterprise 2.0
social software platforms within & between companies
& their partners or customers
38Friday, 26March, 2010
Org 1.0
Self-publishingDistributed
Work
UnlimitedInformation
Internet
Hyperlinks subvert Hierarchies
39Friday, 26March, 2010
Changing Workplace
Tele-commuting
Part-time
Freelance
Job for Life
40Friday, 26March, 2010
Velocity
Life in perpetual -
41Friday, 26March, 2010
In East Germany, bureaucratic boundaries meant nobody
could get anything done, so every organization did everything itself.
The East Berlin post office had its own auto repair shop!
Artificial Boundaries
42Friday, 26March, 2010
The Internet Changed
Everything
43Friday, 26March, 2010
Volume
http://www.flickr.com/photos/josephrobertson/127758523/44Friday, 26March, 2010
Velocity
Life in perpetual -
45Friday, 26March, 2010
Virtualization
Work
School
Home?
46Friday, 26March, 2010
multiple roles
little standardized work
Variability
47Friday, 26March, 2010
http://wirearchy.com
Wirearchy is ...
48Friday, 26March, 2010
a 2-way flow of power & authority ...
49Friday, 26March, 2010
based on knowledge, trust & credibility ...
50Friday, 26March, 2010
with a focus on results ...
51Friday, 26March, 2010
enabled by interconnected
people & technology
52Friday, 26March, 2010
In order to survive
disruptive change in your industry,
you must first know how you add value for your customers.
53Friday, 26March, 2010
Where is your Market?
Source: Craig Chelius
54Friday, 26March, 2010
55Friday, 26March, 2010
56Friday, 26March, 2010
University of Maryland - Dec 2009 phone survey of 500 small business owners (1 in 5 use SM)
57Friday, 26March, 2010
58Friday, 26March, 2010
Connecting Ideas with Communities
59Friday, 26March, 2010
1. connect right Mavens with potential Innovators, 2. target Early Adopters via Connectors and then 3. find Salespeople to influence the Early Majority
e.g. The Shy Connector
60Friday, 26March, 2010
61Friday, 26March, 2010
top related