social media: using twitter, facebook, youtube and linkedin to create community

Social Media: Using Twitter,

Facebook, LinkedIn and YouTube to

Connect with Your Community

Tim PattersonInterpretive Exhibits

Salem, Oregon@tradeshowguy

Follow along by downloading or streaming the audio of this live presentation:

http://budurl.com/edpaaudio

Please get yourCELL PHONE

out and get ready toSEND a TEXT

(one-day only – this option was

only available in person)

photo by David Singleton, licensed by Creative Commons

photo by Hobvias Sudoneighm, licensed by Creative Commons

1. Compose a text message to 78247 (address)

2. Body of message: social (all lowercase)

3. Press: SEND

To: 78247Message:social

What is your involvement inSocial Media:

1. Barely There2. Getting Started3. Full On!

Results from Opiniator survey:

?What is…. SOCIAL MEDIA?

Photo by Melissa Wiese, licensed through Creative Commons

Photo by Melissa Wiese, licensed through Creative Commons

Once upon a time…..

Photo by Jesslee Cuizon licensed by Creative Commons

$$$

Photo by Jesslee Cuizon licensed by Creative Commons

Photo by Jesslee Cuizon licensed by Creative Commons

Events are SOCIAL

Obstacles to Social Media:

Photo by John Trainor, licensed through Creative Commons

Obstacles to Social Media:Lack of:

Knowledge

Photo by John Trainor, licensed through Creative Commons

Obstacles to Social Media:Lack of:

KnowledgeManpower

Photo by John Trainor, licensed through Creative Commons

Obstacles to Social Media:Lack of:

KnowledgeManpowerTime

Photo by John Trainor, licensed through Creative Commons

Obstacles to Social Media:Lack of:

KnowledgeManpowerTimeResources

Photo by John Trainor, licensed through Creative Commons

Obstacles to Social Media:

Political Resistance

Photo by John Trainor, licensed through Creative Commons

Photo by Adam Hally, licensed by Creative Commons

Photo by wilhei55 Licensed by Creative Commons

WTF?

You are what you PUBLISH

There is no differencebetween your

personaland your

professional selves

TOOLS and

METHODS

To: 78247Message:facebook

1.Compose a text message to 78247 (address)

2.Body of message is:

facebook (all

lowercase)

3.Press: SEND

How many pieces of content are shared daily on Facebook?

1. 1 million2. 10 million3. 1 billion4. 10 billion

Results from Opiniator survey:

(1 billion per day is correct)

Vs.

250 million log on every day

250 million log on every day55 minutes per day

250 million log on every day55 minutes per day

Over 3 million active businesspages on Facebook

250 million log on every day55 minutes per day

Over 3 million active businesspages on FacebookSends more traffic thanGoogle to many websites

Create events, invite people

Create events, invite peopleConnect with people

Create events, invite peopleConnect with peopleFar-reaching database (potential jobs, employees..)

Create events, invite peopleConnect with peopleFar-reaching database (potential jobs, employees..)Search by title, company, location, etc.

It’s not about finding them…It’s about them finding you!

Flesh out your PROFILE

OSRAM Opto SemiconductorsLightfair 2010

OSRAM Opto SemiconductorsLightfair 2010

Virtual Tradeshow Website

Virtual Tradeshow:*Multi-media Blog*Video*Social Media Outreach:Flickr, Twitter, YouTube, Facebook

Results:4,000 visitors23,500 page views

Results:4,000 visitors23,500 page views

SEO: 50 inbound links

Results:InGenex Team shot 17 videos52 photos on Flickr786 photo views

35 blog posts written about the company

Results:Over 6,500 YouTube ViewsPage One on Google for “Lightfair” and other terms30 new Facebook fans72 Newsletter subscribers

Results:958 Facebook page views200+ online mentions

Covered by Wired and LED magazines

How long?

How long?What?

5 Steps to Social Media Engagement

5 Steps to Social Media Engagement

1. Listen

5 Steps to Social Media Engagement

1. Listen2. Start Getting Involved

5 Steps to Social Media Engagement

1. Listen2. Start Getting Involved3. Stay Proactive

5 Steps to Social Media Engagement

1. Listen2. Start Getting Involved3. Stay Proactive4. Update

5 Steps to Social Media Engagement

1. Listen2. Start Getting Involved3. Stay Proactive4. Update5. Have Fun!

Where does this lead?

Where does this lead?• Higher engagement from customers

Where does this lead?• Higher engagement from customers• Better understanding

Where does this lead?• Higher engagement from customers• Better understanding• Moving ahead of competition

Where does this lead?• Higher engagement from customers• Better understanding• Moving ahead of competition• Improved bottom line

Where does this lead?• Higher engagement from customers• Better understanding• Moving ahead of competition• Improved bottom line• Creating customers that RAVE

The Future?• Mobile Marketing (SMS) • Is your blog easily readable on a Smart Phone?

The Future?• Mobile Marketing (SMS) • Is your blog easily readable on a Smart Phone?• LBS – Foursquare, Facebook, Gowalla, SCVNGR

Free Resource Guide and more…

Tradeshowguyblog.com/EDPA

To: 78247Message:evaluate

1.Compose a text message to 78247

2.Body of message is: evaluate (all lowercase)

3.Press: SEND

How did I do today?

a. Epic Fail: I know all thisb. Not bad: some cool stuffc. Awesome: lots of goodies

Results from Opiniator survey:

Free Resource Guide and more…

Tradeshowguyblog.com/EDPATim@tradeshowguyblog.com

503-371-9411