social media: using twitter, facebook, youtube and linkedin to create community
TRANSCRIPT
Social Media: Using Twitter,
Facebook, LinkedIn and YouTube to
Connect with Your Community
Tim PattersonInterpretive Exhibits
Salem, Oregon@tradeshowguy
Follow along by downloading or streaming the audio of this live presentation:
http://budurl.com/edpaaudio
Please get yourCELL PHONE
out and get ready toSEND a TEXT
(one-day only – this option was
only available in person)
photo by David Singleton, licensed by Creative Commons
photo by Hobvias Sudoneighm, licensed by Creative Commons
1. Compose a text message to 78247 (address)
2. Body of message: social (all lowercase)
3. Press: SEND
To: 78247Message:social
What is your involvement inSocial Media:
1. Barely There2. Getting Started3. Full On!
Results from Opiniator survey:
?What is…. SOCIAL MEDIA?
Photo by Melissa Wiese, licensed through Creative Commons
Photo by Melissa Wiese, licensed through Creative Commons
Once upon a time…..
Photo by Jesslee Cuizon licensed by Creative Commons
$$$
Photo by Jesslee Cuizon licensed by Creative Commons
Photo by Jesslee Cuizon licensed by Creative Commons
Events are SOCIAL
Obstacles to Social Media:
Photo by John Trainor, licensed through Creative Commons
Obstacles to Social Media:Lack of:
Knowledge
Photo by John Trainor, licensed through Creative Commons
Obstacles to Social Media:Lack of:
KnowledgeManpower
Photo by John Trainor, licensed through Creative Commons
Obstacles to Social Media:Lack of:
KnowledgeManpowerTime
Photo by John Trainor, licensed through Creative Commons
Obstacles to Social Media:Lack of:
KnowledgeManpowerTimeResources
Photo by John Trainor, licensed through Creative Commons
Obstacles to Social Media:
Political Resistance
Photo by John Trainor, licensed through Creative Commons
Photo by Adam Hally, licensed by Creative Commons
Photo by wilhei55 Licensed by Creative Commons
WTF?
You are what you PUBLISH
There is no differencebetween your
personaland your
professional selves
TOOLS and
METHODS
To: 78247Message:facebook
1.Compose a text message to 78247 (address)
2.Body of message is:
facebook (all
lowercase)
3.Press: SEND
How many pieces of content are shared daily on Facebook?
1. 1 million2. 10 million3. 1 billion4. 10 billion
Results from Opiniator survey:
(1 billion per day is correct)
Vs.
250 million log on every day
250 million log on every day55 minutes per day
250 million log on every day55 minutes per day
Over 3 million active businesspages on Facebook
250 million log on every day55 minutes per day
Over 3 million active businesspages on FacebookSends more traffic thanGoogle to many websites
Create events, invite people
Create events, invite peopleConnect with people
Create events, invite peopleConnect with peopleFar-reaching database (potential jobs, employees..)
Create events, invite peopleConnect with peopleFar-reaching database (potential jobs, employees..)Search by title, company, location, etc.
It’s not about finding them…It’s about them finding you!
Flesh out your PROFILE
OSRAM Opto SemiconductorsLightfair 2010
OSRAM Opto SemiconductorsLightfair 2010
Virtual Tradeshow Website
Virtual Tradeshow:*Multi-media Blog*Video*Social Media Outreach:Flickr, Twitter, YouTube, Facebook
Results:4,000 visitors23,500 page views
Results:4,000 visitors23,500 page views
SEO: 50 inbound links
Results:InGenex Team shot 17 videos52 photos on Flickr786 photo views
35 blog posts written about the company
Results:Over 6,500 YouTube ViewsPage One on Google for “Lightfair” and other terms30 new Facebook fans72 Newsletter subscribers
Results:958 Facebook page views200+ online mentions
Covered by Wired and LED magazines
How long?
How long?What?
5 Steps to Social Media Engagement
5 Steps to Social Media Engagement
1. Listen
5 Steps to Social Media Engagement
1. Listen2. Start Getting Involved
5 Steps to Social Media Engagement
1. Listen2. Start Getting Involved3. Stay Proactive
5 Steps to Social Media Engagement
1. Listen2. Start Getting Involved3. Stay Proactive4. Update
5 Steps to Social Media Engagement
1. Listen2. Start Getting Involved3. Stay Proactive4. Update5. Have Fun!
Where does this lead?
Where does this lead?• Higher engagement from customers
Where does this lead?• Higher engagement from customers• Better understanding
Where does this lead?• Higher engagement from customers• Better understanding• Moving ahead of competition
Where does this lead?• Higher engagement from customers• Better understanding• Moving ahead of competition• Improved bottom line
Where does this lead?• Higher engagement from customers• Better understanding• Moving ahead of competition• Improved bottom line• Creating customers that RAVE
The Future?• Mobile Marketing (SMS) • Is your blog easily readable on a Smart Phone?
The Future?• Mobile Marketing (SMS) • Is your blog easily readable on a Smart Phone?• LBS – Foursquare, Facebook, Gowalla, SCVNGR
Free Resource Guide and more…
Tradeshowguyblog.com/EDPA
To: 78247Message:evaluate
1.Compose a text message to 78247
2.Body of message is: evaluate (all lowercase)
3.Press: SEND
How did I do today?
a. Epic Fail: I know all thisb. Not bad: some cool stuffc. Awesome: lots of goodies
Results from Opiniator survey:
