social media - umb mccormack grad school

THE UNIVERSITY GUIDE TO GETTING SOCIAL: 

A “Hands-On” Approach to Getting 

Started in Social Media!

A BRIEF INTRODUCTION:Tim McMahon, Jr. – Founder and 

Principal at MCM Social MediaWebsite: www.mcmsocialmedia.comContact Me: 

tmcmahon@mcmsocialmedia.comCell: 603-721-9628

THIS MORNING’S AGENDA:• The 5 Myths of Social 

Media Marketing• The University RESP for 

Social Media Success! • Selecting the RIGHT Tools 

for your School• The “Hands-On” Part! • Lunch!• Questions (20 min)

Social Media in Action

• Socialnomics Video• United Breaks Guitars http://bit.ly/z2GU5

5 Myths of Social MediaSocial Media is FREE It’s Just for TEENS

It Can’t Be MEASURED You Need to be EVERYWHERE!

Just Hire the YOUNGEST Person 

in the Organization!

The 2 Principals of Using Social Media for Business!

Content Marketing and Relationship Building!

1) Promote Your Product AND Your People

2) Educate Current and Prospective Customers

3) Entertain Your Followers

http://www.hubspot.com/marketing-videos

http://www.facebook.com/pages/Auburn-NH/Heritage-Plumbing-Heating-Cooling/213500794898?ref=ts

http://www.facebook.com/IAbodeRealEstate

The UMass Boston RESP for Social Media Success

Recruit, Engage, Support, & Promote

1) Recruit Prospective Students

2) Engage Current Students

3) Support Alumni

3) Promote Research Centers

The UMass Boston RESP for Social Media Success

1) Recruit Prospective Students

The UMass Boston RESP for Social Media Success

2) Engage Current Students

The UMass Boston RESP for Social Media Success3) Support Alumni

The UMass Boston RESP for Social Media Success

4) Promote Research Centers

So Which Tool Do I Use?

Time to Get Your Hand’s Wet

Contact Info:

Tim McMahon, Jr.PrincipalMCM Social Media

Cell: 603-721-9628tmcmahon@mcmsocialmedia.com