social media - umb mccormack grad school
DESCRIPTION
Social Media presentation by Tim McMahon, Jr of MCM Social Media on using inbound marketing tools to enhance alumni relations, support current and prospective students, and spread the word about the research being conducted by school staff.TRANSCRIPT
THE UNIVERSITY GUIDE TO GETTING SOCIAL:
A “Hands-On” Approach to Getting
Started in Social Media!
A BRIEF INTRODUCTION:Tim McMahon, Jr. – Founder and
Principal at MCM Social MediaWebsite: www.mcmsocialmedia.comContact Me:
[email protected]: 603-721-9628
THIS MORNING’S AGENDA:• The 5 Myths of Social
Media Marketing• The University RESP for
Social Media Success! • Selecting the RIGHT Tools
for your School• The “Hands-On” Part! • Lunch!• Questions (20 min)
Social Media in Action
• Socialnomics Video• United Breaks Guitars http://bit.ly/z2GU5
5 Myths of Social MediaSocial Media is FREE It’s Just for TEENS
It Can’t Be MEASURED You Need to be EVERYWHERE!
Just Hire the YOUNGEST Person
in the Organization!
The 2 Principals of Using Social Media for Business!
Content Marketing and Relationship Building!
1) Promote Your Product AND Your People
2) Educate Current and Prospective Customers
3) Entertain Your Followers
http://www.hubspot.com/marketing-videos
http://www.facebook.com/pages/Auburn-NH/Heritage-Plumbing-Heating-Cooling/213500794898?ref=ts
http://www.facebook.com/IAbodeRealEstate
The UMass Boston RESP for Social Media Success
Recruit, Engage, Support, & Promote
1) Recruit Prospective Students
2) Engage Current Students
3) Support Alumni
3) Promote Research Centers
The UMass Boston RESP for Social Media Success
1) Recruit Prospective Students
The UMass Boston RESP for Social Media Success
2) Engage Current Students
The UMass Boston RESP for Social Media Success3) Support Alumni
The UMass Boston RESP for Social Media Success
4) Promote Research Centers
So Which Tool Do I Use?
Time to Get Your Hand’s Wet
