social media - turning likes into buyers
Post on 02-Nov-2014
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7 tips for converting likes to buys
Michael Fox - Shoes of Prey
We make women happy
1. Purple cow your product
2. Encourage the Facebook experience to be personal.
3. Customer service on Facebook converts
4. Measure which posts engage customers best
5. Use targeting options to your advantageCost: $70
Revenue: $10,000
6. Measure, measure, measureTime of day to post
3-4pm and 6-7pm
7. Measure, measure, measureCross Channel Conversion Tracking
Facebook = 8% of sales, 4% of traffic
Blog: www.22michaels.com
Twitter: @mmmichaelfox
Email: michael@shoesofprey.com
Thanks
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