social media - turning likes into buyers

18
7 tips for converting likes to buys Michael Fox - Shoes of Prey

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Page 1: Social media - turning likes into buyers

7 tips for converting likes to buys

Michael Fox - Shoes of Prey

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We make women happy

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1. Purple cow your product

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2. Encourage the Facebook experience to be personal.

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3. Customer service on Facebook converts

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4. Measure which posts engage customers best

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5. Use targeting options to your advantageCost: $70

Revenue: $10,000

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6. Measure, measure, measureTime of day to post

3-4pm and 6-7pm

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7. Measure, measure, measureCross Channel Conversion Tracking

Facebook = 8% of sales, 4% of traffic

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Blog: www.22michaels.com

Twitter: @mmmichaelfox

Email: [email protected]

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