social media & travel industry

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INTEGRATINGSOCIAL MEDIA TRAVEL AGENCY

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DEFINITION

DEFINITIONOF

DEFINITIONSOCIAL

OF

DEFINITIONSOCIAL

MEDIA

OF

INTERDEPENDENCE

INTERDEPENDENCEBETWEEN

INTERDEPENDENCESOCIALMEDIA

BETWEEN

INTERDEPENDENCESOCIALMEDIA

BETWEEN

INTERDEPENDENCESOCIALMEDIA

TRAVELAGENCY

BETWEEN

WHAT

Avinash Kaushik, Analytics Evangelist, Google

Social media is like teen sex.Everyone want to do it. Nobody know how. When it’s finally done there is surprise it’s no better.

Officially though, social media is not like

teen sex

Officially, social media is an umbrella term that defines the various activities that integrate the technology, social interaction, and the construction of the word, pictures, videos and audios.

http://www.wikipedia.org

It’s also a fancy way to describe the zillions of the conversations people are having online 24/7

BOUNDARIES

SUCCESS

SUCCESSFRO

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SUCCESSFRO

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THE

WISDOMTHE

WISDOMOF

THE

WISDOMOF

THE

PLAY

SOCIAL

SOCIALENTREPRENEURSHIP

INNOVATION

INNOVATIONON

INNOVATIONON

THE

INNOVATIONON

THEPRAIRIE

WHY

#1BECAUSE 3 OUT OF 4 MALAYSIANS USE SOCIAL TECHNOLOGY

#2BECAUSE SOCIAL MEDIA IS A GREATCUSTOMER SERVICE TOOL

#3BECAUSE SOCIAL MEDIA IS INSTANT.

#4BECAUSE PEOPLE LOVE TO CONNECT WITH OTHER PEOPLE

#5

BECAUSE SOCIAL MEDIA IS LIKE WORD OF MOUTH ON

STEROID

#6BECAUSE PEOPLE PREFER TO SHARE POSITIVE BRAND EXPERIENCES

#7BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATION.BIG TIME.

Technology is shifting the power awayfrom the editors, the publishers, the establishment, the media elite.Now, it’s the people who are in the control.“” Rupert Murdoch, Global Media Entrepreneur

BECAUSE, DEAR FRIEND SOCIAL MEDIA IS AWESOME FORCE TO BE RECKONED

WITH…

HOW

RULE #1: GOALDefine yourbusiness objectives

Monitor and interpret yourprospect’s conversations

RULE #2: LISTEN

RULE #3: BUILDUse your channels to engage and drives traffic

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RULE #4: ENGAGE

Ask Questions

Ask Questions

Make sure you comment on

today's blog post to win two free

tickets!

Ask Questions

Make sure you comment on

today's blog post to win two free

tickets!

Check out our latestInstallment in our educational Video series and gives your

thoughts!

@Amanda_W Thanks for reaching out! How can wehelp you today? Make sure you

comment on today's blog post to

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Newest product? Likes/Dislikes? Questions

Check out our latestInstallment in our educational Video series and gives your

thoughts!

RULE #5: ANALYZE

& OPTIMIZE

Get your hands dirty!!

One message

beforeSocial Media.

One message

afterSocial Media.

The message is distributed across social media channels

DID UKNOW

Social media has overtaken pornography as the #1

web activity

Women are more active on social media

than men

vs55% 45%

100,000,000 The number ofwvideos viewed per day.

13 HOURSThe amount of video uploaded towevery single minute

1000 YEARSThe length of time that it would take to watch all videos on

w

13,000,000 The number of articles available on Wikipedia.

3,600,000,000

The number of photo archived in Flickr.com as of June 2009.That’s roughly I photo per every 2 people on the planet

3,000,000The average number of Tweets per day on Twitter.com

1382%

The monthly growth rate of Twitter users from January to February 2009.

The number of minutes users spent on Facebook each day.

5,000,000,000

The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook.

1,000,000,000

Cf

If Facebook were a countryit would be the 3rd largestcountry in the world.Mark Zuckerberg

“”

The word blog is irrelevant.What important is that it is now common, and will soon be expected,that every intelligent person(and quite a few unintelligent ones)will have media platform where they share what they care aboutwith the world.Seth Godin, Author

93% of Social Media users believe a company must have

presence in social media Cone, Business in Social Media Study, September 2008

YOU SEE, IT'S SUPPOSED TO BE A DIALOGUE, NOT A MONOLOGUE.

THANK YOU

ANYQUESTIONS