social media survival skills - kim mc laughlin, lyra communications
Post on 13-Apr-2017
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Social Media Survival Skills
Kim McLaughlin of Lyra Communications@lyracommFacebook.com/TorontoMarketing
Agenda 45 minutes + Questions (15 minutes)
1. Changes to social media landscape we must navigate2. Seven survival tips 3. I will not suggest you drink your own bodily fluids (coffee is fine)
The Landscape You Must Navigate
Noise | New Networks | New Technology | New Rules On Old Networks | Content Expectations | Algorithms
Survival Tactic #1
Know your strategy
Survival Tactic #2
Choose new networks wisely
Survival Tactic #3
Have a plan of attack
Survival Tactic #4 Influence others
Survival Tactic #5
Reduce, Reuse, Recycle
Survival Tactic #6
Don’t spam (nobody likes a spammer)
Survival Tactic #7
Keep your evergreens at home
YOU SURVIVED! (Les Stroud is jealous of you)
More information… www.lyracommunications.com | Youtube/lyracomm2010
Twitter.com/Lyracomm | Facebook.com/TorontoMarketing
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