social media success, in an hour a day

IT IS WHERE YOURAUDIENCE IS.27% of time spent online is on social media sites across US, UK, and Australia

~ Experian

IT INCORPORATES

RECOMMENDATIONS

81% of US respondents indicated posts from their friends directly influenced their purchase decision ~ Forbes

• Graph Search• Bing’s Facebook Connect• Google + Local

INFORMATION WITH FRIEND’S

IT PROVIDES SOCIAL SIGNALS

SEARCH ENGINES.

& QUALITY SIGNALS FOR MANYSITES, COMMUNITIES,

• Social Signals > Links• PageRank to AuthorRank• Facebook (Edgerank) • BuzzFeed

• Google and Bing both acknowledge the value of social signals as a future authority metric.

Matt Cutts (Google) : “Over time, Google will care more about identity and social reputation.”

Duane Forrester (Bing) : “Social and links will hit an equilibrium. Social gives you insight into the psychology of individuals and groups. There are a lot of people working to figure out social signals at Bing. Social reveals intent, we’ll see how it influences search.”

NOT HAVING A

STRATEGY• What does social even mean for you?

Traffic?Branding?Links/Social Signals?Conversations?Feedback?

NOT REALLY

COMMUNITIESUNDERSTANDING THE• Which sites provide the results you want?• What does and doesn’t work on each

community?

FEELING THERE ISSO MUCH TO DO• Facebook, Google+, Twitter, Reddit,

Pinterest, Tumblr, StumbleUpon, Care2, Instagram, etc.

• Updates, shares, comments, replies, engagement, etc.

NOT HAVING

THE TIME.• Not your core responsibility• Often times alone, one deep positions

GIVE ME AN HOUR A DAY

AND I WILL GIVE YOUSOCIAL SUCCESS!

THE FIRST WEEK…REGARDLESSOF SITE:• Understanding how the site works

Algorithm, features, what works best

THE FIRST WEEK...REGARDLESSOF SITE:• Understanding how the site works

Algorithm, features, what works best

• Create a basic strategy Times to post, update types, groups, etc

THE FIRST WEEK...REGARDLESSOF SITE:• Understanding how the site works

Algorithm, features, what works best

• Create a basic strategy Times to post, update types, groups, etc

• Complete your profiles Proper images, completed sections, links, etc

facebook• Understanding the Algorithm

EdgeRank

facebook• Understanding the Algorithm

Story Bumping Last Actor

facebook• Set up Interest lists

Evaluate type of posts and how they

perform Also gives you great content ideas to

recreate or share on your page Feedly for content off of facebook

facebook• Create a content strategy

Consider a daily topic trend Quality is definitely more important than

quantity Diversify your updates to be Edgerank

beneficial, company beneficial, and community beneficial

facebook• Like, share, and interact with people

you want to network or connect with

Interactions appear in their notifications in many cases

Interactions can lead to other related individuals finding you, and possibly connecting.

facebook• Drive people to your page, whether

from your blog, emails, ads, shares, or linking to your page in updates.

This helps a lot with getting likes, additional interactions, and really helps your affinity.

Facebook in 1 hourWeek 1• Understanding Facebook – 2 hours• Setup interests lists, and feeds – 1 hour• Creating an easy to follow strategy – 1

hour

Weekly• Update daily “quality” posts – 20 mins• Interacting with target audience – 20

mins• Driving people to your pages – 20 mins• *Bonus – Groups – 20 mins

Google +• What’s Hot (explore)

Content determined by +1 and shares Share popular content that relates to you

Google +• Set up Circles and Searches

Circle Count Search > People & Pages People Suggestions Google for lists Community members lists

Google +• Create content strategy

• Trends Weekly and established ones like #caturday,

#wordlesswednesday, etc

• Resourceful Updates• #hashtags

Google +• +1, share, and interact with people you

want to network or connect with Interactions appear in their notifications Often leads to new followers Communities

Google + in 1 hourWeek 1• Setup Circles, searches, and feeds – 1

hour• Creating an easy to follow strategy – 1

hour

Weekly• Update daily “quality” posts – 20 mins• Interacting with target audience – 20

mins• Communities – 20 mins

twitter• Setup Lists

Evaluate type of updates and performance Also gives you RT opportunities and update

ideas

• Klout • Wefollow• #hashtag • Tweetfind.com• Listatlas.com

twitter• Create a content strategy

• Trends• Title focused• Hooks

News Your take Polling / Questions

twitter• Reply and engage with people you

want to network or connect with @mention and RT Be helpful

twitter• #hashtags • Chats• Tools

Buffer, Hootsuite, Tweetdeck, IFTTT Schedule posts when your not

around

Twitter in 1 hourWeek 1• Setup list and feeds, find chats – 1 hour• Creating an easy to follow strategy – 1

hour

Weekly• Update daily “quality” tweets – 20 mins• Interacting with target audience – 20

mins• Chats – 20 mins

Facebook Learn/

Gather data (2hrs)

Setup (1hr) Create

strategy (1 hr)

Twitter Setup (1hr) Create

Strategy (1hr)

Google + Setup (1hr) Create

Strategy (1hr)

FB/T/G+ New Posts

(20mins) Interact

(20mins)

Facebook External

Marketing (20mins)

FB/T/G+ New Posts

(20mins) Interact

(20mins)

Google + Communiti

es (20mins)

FB/T/G+ New Posts

(20mins) Interact

(20mins)

Twitter Chats

(20mins)

FB/T/G+ New Posts

(20mins) Interact

(20mins)

Facebook External

Marketing (20mins)

FB/T/G+ New Posts

(20mins) Interact

(20mins)

Google + External

Marketing (20mins)