social media success, in an hour a day
DESCRIPTION
Social Media is essential to online marketing today, but many find it difficult to create and maintain a social media footprint while juggling other responsibilities. Brent will demonstrate with only an hour a day, you can efficiently grow a successful social media presence for yourself, your company, or your brandTRANSCRIPT
IT IS WHERE YOURAUDIENCE IS.27% of time spent online is on social media sites across US, UK, and Australia
~ Experian
IT INCORPORATES
RECOMMENDATIONS
81% of US respondents indicated posts from their friends directly influenced their purchase decision ~ Forbes
• Graph Search• Bing’s Facebook Connect• Google + Local
INFORMATION WITH FRIEND’S
IT PROVIDES SOCIAL SIGNALS
SEARCH ENGINES.
& QUALITY SIGNALS FOR MANYSITES, COMMUNITIES,
• Social Signals > Links• PageRank to AuthorRank• Facebook (Edgerank) • BuzzFeed
• Google and Bing both acknowledge the value of social signals as a future authority metric.
Matt Cutts (Google) : “Over time, Google will care more about identity and social reputation.”
Duane Forrester (Bing) : “Social and links will hit an equilibrium. Social gives you insight into the psychology of individuals and groups. There are a lot of people working to figure out social signals at Bing. Social reveals intent, we’ll see how it influences search.”
NOT HAVING A
STRATEGY• What does social even mean for you?
Traffic?Branding?Links/Social Signals?Conversations?Feedback?
NOT REALLY
COMMUNITIESUNDERSTANDING THE• Which sites provide the results you want?• What does and doesn’t work on each
community?
FEELING THERE ISSO MUCH TO DO• Facebook, Google+, Twitter, Reddit,
Pinterest, Tumblr, StumbleUpon, Care2, Instagram, etc.
• Updates, shares, comments, replies, engagement, etc.
NOT HAVING
THE TIME.• Not your core responsibility• Often times alone, one deep positions
GIVE ME AN HOUR A DAY
AND I WILL GIVE YOUSOCIAL SUCCESS!
THE FIRST WEEK…REGARDLESSOF SITE:• Understanding how the site works
Algorithm, features, what works best
THE FIRST WEEK...REGARDLESSOF SITE:• Understanding how the site works
Algorithm, features, what works best
• Create a basic strategy Times to post, update types, groups, etc
THE FIRST WEEK...REGARDLESSOF SITE:• Understanding how the site works
Algorithm, features, what works best
• Create a basic strategy Times to post, update types, groups, etc
• Complete your profiles Proper images, completed sections, links, etc
facebook• Understanding the Algorithm
EdgeRank
facebook• Understanding the Algorithm
Story Bumping Last Actor
facebook• Set up Interest lists
Evaluate type of posts and how they
perform Also gives you great content ideas to
recreate or share on your page Feedly for content off of facebook
facebook• Create a content strategy
Consider a daily topic trend Quality is definitely more important than
quantity Diversify your updates to be Edgerank
beneficial, company beneficial, and community beneficial
facebook• Like, share, and interact with people
you want to network or connect with
Interactions appear in their notifications in many cases
Interactions can lead to other related individuals finding you, and possibly connecting.
facebook• Drive people to your page, whether
from your blog, emails, ads, shares, or linking to your page in updates.
This helps a lot with getting likes, additional interactions, and really helps your affinity.
Facebook in 1 hourWeek 1• Understanding Facebook – 2 hours• Setup interests lists, and feeds – 1 hour• Creating an easy to follow strategy – 1
hour
Weekly• Update daily “quality” posts – 20 mins• Interacting with target audience – 20
mins• Driving people to your pages – 20 mins• *Bonus – Groups – 20 mins
Google +• What’s Hot (explore)
Content determined by +1 and shares Share popular content that relates to you
Google +• Set up Circles and Searches
Circle Count Search > People & Pages People Suggestions Google for lists Community members lists
Google +• Create content strategy
• Trends Weekly and established ones like #caturday,
#wordlesswednesday, etc
• Resourceful Updates• #hashtags
Google +• +1, share, and interact with people you
want to network or connect with Interactions appear in their notifications Often leads to new followers Communities
Google + in 1 hourWeek 1• Setup Circles, searches, and feeds – 1
hour• Creating an easy to follow strategy – 1
hour
Weekly• Update daily “quality” posts – 20 mins• Interacting with target audience – 20
mins• Communities – 20 mins
twitter• Setup Lists
Evaluate type of updates and performance Also gives you RT opportunities and update
ideas
• Klout • Wefollow• #hashtag • Tweetfind.com• Listatlas.com
twitter• Create a content strategy
• Trends• Title focused• Hooks
News Your take Polling / Questions
twitter• Reply and engage with people you
want to network or connect with @mention and RT Be helpful
twitter• #hashtags • Chats• Tools
Buffer, Hootsuite, Tweetdeck, IFTTT Schedule posts when your not
around
Twitter in 1 hourWeek 1• Setup list and feeds, find chats – 1 hour• Creating an easy to follow strategy – 1
hour
Weekly• Update daily “quality” tweets – 20 mins• Interacting with target audience – 20
mins• Chats – 20 mins
Facebook Learn/
Gather data (2hrs)
Setup (1hr) Create
strategy (1 hr)
Twitter Setup (1hr) Create
Strategy (1hr)
Google + Setup (1hr) Create
Strategy (1hr)
FB/T/G+ New Posts
(20mins) Interact
(20mins)
Facebook External
Marketing (20mins)
FB/T/G+ New Posts
(20mins) Interact
(20mins)
Google + Communiti
es (20mins)
FB/T/G+ New Posts
(20mins) Interact
(20mins)
Twitter Chats
(20mins)
FB/T/G+ New Posts
(20mins) Interact
(20mins)
Facebook External
Marketing (20mins)
FB/T/G+ New Posts
(20mins) Interact
(20mins)
Google + External
Marketing (20mins)