social media strategy heathlewett public library lewis sievers

Social Media Strategy

Heathlewett Public LibraryLewis Sievers

The challengeSocial media is increasingly becoming part of

our patrons’ lives:

How they communicate

How they search for information

By meeting this information need, we can ensure our current patrons—as well as a new generation of users—will continue to find value in the library system, when there are so many convenient alternatives on the Internet available to them.

The opportunityA significant percentage of Internet users in the

community get local news from social media:

32% from social networking sites like Facebook, MySpace or LinkedIn

7% from Twitter

19% from blogs that focus on local subjects

OtherFacebook et al.TwitterBlogs

Our goalProvide patron outreach through a social media

initiative that will include:

Facebook

Twitter

Library blog with social sharing features

What we needThis will require greater responsibility by one or

more librarians and/or staff members to keep up to date and can entail:

Posting timely updates

Responding to patron feedback in a timely fashion

Acting as a moderator for the online community

Expect at least 10-20 hours per week from library staff devoted to this goal