social media strategy heathlewett public library lewis sievers
TRANSCRIPT
Social Media Strategy
Heathlewett Public LibraryLewis Sievers
The challengeSocial media is increasingly becoming part of
our patrons’ lives:
How they communicate
How they search for information
By meeting this information need, we can ensure our current patrons—as well as a new generation of users—will continue to find value in the library system, when there are so many convenient alternatives on the Internet available to them.
The opportunityA significant percentage of Internet users in the
community get local news from social media:
32% from social networking sites like Facebook, MySpace or LinkedIn
7% from Twitter
19% from blogs that focus on local subjects
OtherFacebook et al.TwitterBlogs
Our goalProvide patron outreach through a social media
initiative that will include:
Library blog with social sharing features
What we needThis will require greater responsibility by one or
more librarians and/or staff members to keep up to date and can entail:
Posting timely updates
Responding to patron feedback in a timely fashion
Acting as a moderator for the online community
Expect at least 10-20 hours per week from library staff devoted to this goal