social media strategy for pakistani journalists

Strategy and Social Media

Mandy Jenkins, @mjenkinsICFJ

Get Social

Building a social network for news

8 Simple Rules of Social Journalists

1. Respond to replies, comments and questions (especially questions) everywhere

8 Simple Rules of Social Journalists

1. Respond to replies, comments and questions (especially questions) everywhere

2. Be transparent in all you do

8 Simple Rules of Social Journalists

1. Respond to replies, comments and questions (especially questions) everywhere

2. Be transparent in all you do

3. Ask for help when you need it

8 Simple Rules of Social Journalists

1. Respond to replies, comments and questions (especially questions) everywhere

2. Be transparent in all you do

3. Ask for help when you need it

4. Be thankful

8 Simple Rules of Social Journalists

5. Make corrections quickly and publicly

8 Simple Rules of Social Journalists

5. Make corrections quickly and publicly

6. Address criticism without spats 

8 Simple Rules of Social Journalists

5. Make corrections quickly and publicly

6. Address criticism without spats 

7. Be consistent

8 Simple Rules of Social Journalists

5. Make corrections quickly and publicly

6. Address criticism without spats 

7. Be consistent

8. Don't just push your content  out

Twitter for Journalists

Not just what you had for breakfast...

• Drive traffic to your content• Monitor the people you cover • Crowdsource stories by asking for info • Quickly find witnesses, info• Live report from the scene of a news event

Powered by followers

You follow

They follow

Who you should follow

• Your competitors (bloggers too)• People in your field of interest/beat• Popular people in your local Twittersphere• Those who reply to you• Those who re-tweet, share your links

Finding who to follow

• By subject/location: Twellow.com, Wefollow.com

• Muckrack.com (for finding journalists)• Look at others’ follows/followers• Spy on Twitter lists • Listorious.com

Basic etiquette

• ALWAYS shorten long links

• Say what the link is

• Re-tweet, don’t re-write

• Don’t tweet like a robot

Got Tweeter's Block?

• Ask for info/feedback from followers

• Re-tweet tweets you like

• Tweet what you’re reading

• Jump in on other conversations

News Watch & Research

• Trends: What people are talking about• Keyword searches• Reliable tip network

Local Twitter Trends

http://trendsmap.com/local/pk/islamabad

Trendsmap.com

Keyword searches

Search.twitter.com

Search.Twitter.Com

• Search by keywords, location, time• All public tweets• Also can be done in desktop, mobile apps

Watching news everywhere

Building a Tip Network

Getting tips in

Watching for unintentional tips

Asking for help

Facebook

Beyond 'Just Friends'

Profiles vs Pages

One account for everything

Targeting updates to friend lists

Subscriber-only option for non-friends

No analytics

Totally separate accounts

Excellent analytics

No ability to send Messages

Might feel weird

Following Without Friending 

• Debuted mid-September

• Share with people who aren't friends

• Follow updates of those you aren't connected to

Optimizing your profile/page

• Publicly identify yourself, where you work and what you do

• Be easy to find, set up a vanity url at facebook.com/username

• Tweak all privacy settings to your liking

Target updates

Public Updates

• Crowdsource your stories

• Share behind the scenes photos and insights with readers

• Ask questions/solicit feedback

• Post your stories and those you're reading to generate discussion

Be yourself!

Wording Matters

• Posed Questions +64%• Call to read or take a closer look +37%• Personal reflections +25%• Clever, catchy tone  +18%

% more feedback over averageSource: Facebook

Images Matter

Google Profiles

If you have a Gmail account, you have a profile. Make it sparkle.

Google+

Much of the functionality of Facebook profiles 

Hangouts: Live video chats with groups, can be public or private

LinkedIn

Only professional contacts 

Stand-in for a resume online

Google Alerts

Know what's out there - and respond

Set up your alerts

google.com/alerts

Eliminate results from your company site:

"first last" -yoursiteurl.com

Questions?

Mandy Jenkins

Twitter: @mjenkinsZombieJournalism.com

Find these slides at:slideshare.net/mandyjenkins