social media starters: 5 things every agent needs to get started

Social Media Starters:5 Things You Need to Get Started

Jovan HackleyContent Marketing Manager & Agent Educator

AGENDA

5 Things you need to get started on any social media site:

• Purpose• Picture• Resume• Disclaimers• Content

What is Social Media?

Random House Dictionary:

- © Random House, Inc. 2011.

What is Social Media?

connecting to share & networkSocial Media is people

Internet Users Worlwide

Social Networkers

Non-Social Networkers

U.S. Internet Users

Reached by Blogs/Social Networks

Not Reached by Blogs/Social Networks

Social Media Today

-Source: Neilsen “The State of Social Media Report: Q3 2011”

Social Media Today

-Source: Neilsen “The State of Social Media Report: Q3 2011”

• Nearly 4 in 5 active Internet users visit social networks and blogs today.

• 60 percent of people who use 3+ digital means of research for product purchases

Social Media Starter: PurposeWhy are you online?

Social Media Purpose: Think before you leap

• What do I want to accomplish?

Sample Goals:

• Lead Generation• Education• Networking

• What does success for this effort look like?

Sample Measurement:

• Views / shares• Research Results• New Connections

• What’s my game plan?

“Time is Money”

• Put it on the calendar• Use Mobile Apps• Make the tough

decisions MissionMeasurement

Management

Social Media Starter: PictureWhat do you want people to think of you?

When to update:• Weight Loss

• New Hair Style

• 3+ Years Old

Remember:The goal is to connect, not deceive

Photo Tip: Keep It Current

Photos that connect:

• Close ups

• Show your style

• Show a smile

You get one shot at a first impressions

Photo Tip: Show Some Character

Social Media Starter: ResumeWhat’s so great about working with you?

Questions:• Why work with you?

• Who else has worked with you?

• What do you know?

• Where is your business headed?

Resume that Promotes

Your Answers:• Accomplishments

• Experience

• Education

• Special interest

• Recommendations

Resume that Promotes

Build Your Online Resume: Free on Trulia

Free • Real Estate Resume• Blog• Easy Recommendations

www.Trulia.com/MyProfile

Social Media Starter: DisclaimersWhere do you find out what’s required?

Online Disclaimers For Agents

For Starters

• Talk to your broker

• Check with your associations

• Read before you join

Online Disclaimers For Agents

Ways to protect yourself

• Paraphrase & always cite the source

• Be ware of image rights

• Ask / Google when in doubt

Social Media Starter: ContentWhat do you have to say/share?

Content Facts

Activity

Exposure

=

Share what you know:

• Neighborhood facts

• Business Events

• Current Events

• How’s the market?

• Your Interest

Content: How to get noticed

Content: How to Get noticed

RESPONDEngagement is a

2-Way Street

Great Sources for Content

• Google: “News” + “Your Area”

• Twitter Lists

• Trulia’s Pro Blog

• Trulia Q & A

Great Sources for Content

• Google: “News” + “Your Area”

• Twitter Lists

• Trulia’s Pro Blog

• Trulia Q & A

Great Sources for Content

• Google: “News” + “Your Area”

• Twitter Lists

• Trulia’s Pro Blog

• Trulia Q & A

Free Downloads

Pro.TruliaBlog.com

Great Sources for Content

• Google: “News” + “Your Area”

• Twitter Lists

• Trulia’s Pro Blog

• Trulia Q & A

Trulia.com/Voices

Thank You!

QUESTIONS?

@TruliaPro

www.facebook.com/TruliaPro

Training@Trulia.com