social media roi · social media roi @meena_thiru. meena thiruvengadam @meena_thiru...

Social Media ROI@meena_thiru

Meena Thiruvengadam @meena_thirumthiruvengad@bloomberg.net

Never Enough.

Setting Priorities - Traffic drivers, brand builders and

revenue generators

- Pay attention to product roadmaps

- Listen to the data

- Decide what you’re willing to invest in experimentation.

- Be nimble.

- Be ok with pulling the plug.

Be true to your brand.

Snapchat, Instagram or Facebook?

Don’t reinvent every wheel.

Blurring of the platforms

Date, Marry, Dump.

Embrace a spirit of experimentation -you’re trying something out and if it doesn’t work, move on.

Some projects will become products and features you and your users can’t live without.

Some things just aren’t going work out. Don’t be afraid to pull a plug.

Meena Thiruvengadam @meena_thirumthiruvengad@bloomberg.net?

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