brand roi series social marketing roi case study part 1
DESCRIPTION
This is the first of three articles on the ROI of Social Media Marketing. This first article talks about the drivers of fan count and engagement on Facebook. The second article will review the value of content and the third article will calculate the marketing ROI for social media marketing. This article was sponsored by ProRelevant and SocialBakers at ProRelevant.com and SocialBakers.com. The case study can be found at: http://www.ProRelevant.com/case-study-roi-of-social-media-marketingTRANSCRIPT
ProRelevant Marketing SolutionsP1 ProRelevant Marketing Solutions
Marketing ROI Series - Case Study –
Social Media Marketing ROI
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P www.ProRelevant.com
Guy R. Powell
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P www.ProRelevant.com
Guy R. Powell
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P www.ProRelevant.com
Guy R. Powell
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P
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PROI
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PFan & engagement growthFan growth
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PFan & engagement growthFan growth Engagement
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PLean back
Engagement quality
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PLean back Lean forward
Engagement quality
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PLean back Lean forward
Engagement quality
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PDrivers of marketing value
Fan growthMass media
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PDrivers of marketing value
Digital Engagement
Fan growthMass media
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PContent drives the quality of
engagement
Finally, the actual ROI
For next time
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PFor more information
Here’s where you can download the case studies:
http://www.ProRelevant.com/case-study-roi-of-social-media-marketing
www.SocialBakers.com www.ProRelevant.com
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PLet us help you become a best-
in-class marketer
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