social media report - banking brands may 2016
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May 1st – May 31st 2016
Top Banking Brands (APAC Region)
on Social Media
Banking Brands: Social Media Report
This report captures the performance of
Banking Brands
(APAC Region) on Social Media between
May 1st – May 31st, 2016
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This report was generated entirely by the
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Comparison of
BANKS (APAC Region) Facebook Pages
May 01, 2016 - May 31, 2016
SCB Thailand had the largest fan base of 3,089,614 while UBL Products showed the highest fan growth of 10.97%.
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K
Gro
wth
%
Number of Fans
China Trust Taiwan FB CIMB Indonesia CIMB Malaysia SCB Thailand Mandiri Fiesta
UBL Products BPI Maybank Soft Bank jp RHBGroup
Fans
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
CIMB Malaysia RHBGroup BPI SCB Thailand Maybank China Trust
Taiwan FB
Mandiri Fiesta UBL Products CIMB
Indonesia
Soft Bank jp
Philippines Countries < 2% Saudi Arabia Taiwan Pakistan Malaysia Thailand Indonesia Other Countries Japan
Fans - Geography
BPI had the highest PTAT of 10.18% as a percentage of its average number of Fans during this time period.
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K
Pe
op
le t
alk
ing a
bo
ut (a
s %
of
Fa
ns)
Average Number of Fans
China Trust Taiwan FB CIMB Indonesia SCB Thailand CIMB Malaysia Mandiri Fiesta UBL Products Maybank BPI Soft Bank jp RHBGroup
Conversations
Mandiri Fiesta published the greatest number of posts (206). BPI had the highest average engagement, with a score of 596.
0 50 100 150 200 250
0 100 200 300 400 500 600 700
China Trust …
CIMB Indonesia
CIMB Malaysia
SCB Thailand
Mandiri Fiesta
UBL Products
BPI
Maybank
Soft Bank jp
RHBGroup
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts
BPI received the most number of Likes (170,310) and the most number of Comments (5,349) and SCB Thailand had the most
number of Shares (15,185).
0K 20K 40K 60K 80K 100K 120K 140K 160K 180K
China Trust Taiwan FB
CIMB Indonesia
SCB Thailand
CIMB Malaysia
Mandiri Fiesta
UBL Products
Maybank
BPI
Soft Bank jp
RHBGroup
Likes Comments Shares
Engagement Breakdown
Most Engaging Brand Posts Mandiri Fiesta
17-MAY-16, TUE 4:00AM
Santai menikmati Avocado Coffee bersama
teman adalah kombinasi yang pas. Mampir
ke Excelso yuk, Saha ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 52,521 32 8 Neutral
Mandiri Fiesta
02-MAY-16, MON 4:23AM
Buat Sahabat yang hobi baca buku,
jangan sampai melewatkan Lelang
#MandiriBBW hari ini ya! Kamu bisa ..
BPI
26-MAY-16, THU 1:00AM
Get P200 off when you buy gift certificates
from Sodexo, SM, Rustan's and more via
www.GCRegalo.com. ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 76,774 19 3 Neutral
ENGMT. LIKES COMMENTS SHARES
999 47,491 92 49
Most Engaging Brand Posts UBL Products
20-MAY-16, FRI 8:00AM
We at UBL thank each and everyone of you
for helping us reach a Million Fans on
Facebook.
ENGMT. LIKES COMMENTS SHARES
999 29,507 802 1,456
China Trust Taiwan FB
18-MAY-16, WED 11:31PM
????中信ATM【免費送】7-11購物金????快來拿!!!
????注意囉!!!有使用中信ATM《跨行》提款/轉帳/存款/繳費交易的朋友,活動期間105/3/1~5/31只要《每滿5筆》交易,即可 ..
UBL Products
16-MAY-16, MON 9:26AM
UBL wins the Best Bank in Pakistan Award
at the first Pakistan Banking Awards 2016!
We are thankful ..
ENGMT. LIKES COMMENTS SHARES
998 11,389 1,051 1,059
ENGMT. LIKES COMMENTS SHARES
998 35,775 644 691
SCB Thailand's Facebook Page saw the highest number of Fan posts (595).
0 100 200 300 400 500 600 700
CIMB Indonesia
CIMB Malaysia
SCB Thailand
Mandiri Fiesta
Maybank
RHBGroup
Number of Fan Posts
Fan Posts
RHBGroup received the highest percentage of Positive Sentiment (26.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
CIMB Indonesia
CIMB Malaysia
SCB Thailand
Mandiri Fiesta
Maybank
RHBGroup
Negative Neutral Positive
Sentiment Analysis
Maybank responded to the highest percentage of Fan posts (75.08%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
0 200 400 600 800 1000 1200 1400 1600
% o
f F
an
Po
sts
Bra
nd
Re
sp
on
de
d t
o
Average Response Time (mins)
CIMB Indonesia CIMB Malaysia SCB Thailand Mandiri Fiesta Maybank RHBGroup
Brand Responses
Mandiri Fiesta published the most with 206 posts, among banks studied.
6%
13%
14%
6%
26%
11%
6%
5%
8%
5%
Maybank
SCB Thailand
CIMB Indonesia
RHBGroup
Mandiri Fiesta
China Trust Taiwan FB
UBL Products
BPI
Soft Bank jp
CIMB Malaysia
Share Of Voice – Volume of Posts
BPI received the largest volume of Likes (170,313), among the banking brands analyzed.
4%
22%
4%
1%
18%
6%
13%
23%
5% 4%
Maybank
SCB Thailand
CIMB Indonesia
RHBGroup
Mandiri Fiesta
China Trust Taiwan FB
UBL Products
BPI
Soft Bank jp
CIMB Malaysia
Share Of Voice – Likes
BPI received the largest volume of Comments (5,349), among the brands studied in this report
6%
20%
10%
1%
1% 7% 21%
24%
1% 9%
Maybank
SCB Thailand
CIMB Indonesia
RHBGroup
Mandiri Fiesta
China Trust Taiwan FB
UBL Products
BPI
Soft Bank jp
CIMB Malaysia
Share Of Voice – Comments
SCB Thailand received the largest volume of Shares (15,185), among the Banking brands compared.
6%
51%
12%
1%
0%
5%
10%
11%
3%
1%
Maybank
SCB Thailand
CIMB Indonesia
RHBGroup
Mandiri Fiesta
China Trust Taiwan FB
UBL Products
BPI
Soft Bank jp
CIMB Malaysia
Share Of Voice – Shares
During this time period, Can you #GuessTheGame? was the most engaging run by UBL Products. UBL Products published the
most (7) in its Can you #GuessTheGame? campaign.
0 1 2 3 4 5 6 7 8
0 5 10 15 20 25 30 35 40 45 50
Can you
#GuessTheGame?(UBL
Products)
#MGAN2016(Maybank)
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison
Analysis of
BPI Facebook Page
May 01, 2016 - May 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
1,112,854 21,599 1.98% Philippines
BPI
Engagement Score Total Fan Posts
599 0
Total Posts Brand Response Rate
37 0%
Total Likes Avg. Reply Time
172,030 0 sec
Total Comments General Sentiment
5,384 NO User Post For TimePeriod
Total Shares
3,179
Most Engaging Content Type
NO DATA
Least Engaging Content Type
NO DATA
Most Prolific Content Type
NO DATA
Most Engaging Campaign
NO DATA
Most Recent Campaign
NO DATA
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
1,080K
1,085K
1,090K
1,095K
1,100K
1,105K
1,110K
1,115K
1-May 8-May 15-May 22-May 29-May
Fan Growth
Total Fans
1,112,854
New Fans
21,599
Engagement
0
250
500
750
1,000
1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May
BPI had an average engagement score of 599 and a highest of 926.
Community Analysis
BPI fans are largely from Philippines followed by Saudi Arabia.
Distribution of Fans
0K 200K 400K 600K 800K 1,000K 1,200K
Philippines
Saudi Arabia
United Arab Emirates
United States
Qatar
Kuwait
Hong Kong
Singapore
Japan
0
1
2
3
4
5
6
1-May 8-May 15-May 22-May 29-May
Brand Posts
Top keywords used Frequency
BPI Debit 8
2016 8
transactions 7
24/7 Banking Advisory 7
BPI Mobile app 5
57%
43%
Brand Participation Brand Non Participation
56%
0%
44%
Posititve Negative Neutral
Brand Posts - Engagement
BPI responded to 21 conversations generated by the 37 Posts
they published.
BPI receives more positive than negative vibes from comments on
their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
26-MAY-16, THU 1:00AM
Get P200 off when you buy gift certificates
from Sodexo, SM, Rustan's and more via
www.GCRegalo.com. ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
999 47,492 92 49 Uncategorized
25-MAY-16, WED 8:00AM
Want to put up your own online business?
Now is the perfect time! Shopify is everything
you need to ..
27-MAY-16, FRI 8:00AM
Get the latest in beauty at Sephora!
Enjoy 10% OFF on everything from makeup, skin care, and more ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
995 35,738 102 67 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
986 29,074 42 18 Uncategorized
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30
0 100 200 300 400 500 600 700
Photos
Plain Text
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
China Trust Taiwan FB Facebook Page
May 01, 2016 - May 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
652,692 -320 -.05% Asia Mostly Older, Female and
Attached.
China Trust Taiwan FB
Engagement Score
163
Total Posts
89
Total Likes
49,201
Total Comments
1,553
Total Shares
1,389
BRAND POSTS
Brand Overview
653K
653K
653K
653K
653K
653K
653K
1-May 8-May 15-May 22-May 29-May
Fan Growth
Total Fans
652,692
New Fans
-320
Engagement
0
250
500
750
1,000
1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May
China Trust Taiwan FB had an average engagement score of 163 and a highest of 928.
Community Analysis
China Trust Taiwan FB fans are mostly Older, Female and
Attached.
China Trust Taiwan FB fans are largely from Taiwan followed by
Malaysia.
Fan Demographics Distribution of Fans
47%
53%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K 500K 600K 700K
Taiwan
Malaysia
Australia
United States
Hong Kong
Japan
China
Singapore
Indonesia
0
1
2
3
4
5
6
1-May 8-May 15-May 22-May 29-May
Brand Posts
Top keywords used Frequency
ATM 13
http://bit.ly/1SYE0hl 8
http://bit.ly/1u4qPDi 8
http://bit.ly/13BvhJd 8
http://goo.gl/5QelQQ 6
8%
92%
Brand Participation Brand Non Participation
Brand Posts - Engagement
China Trust Taiwan FB responded to 7 conversations generated by the 89 Posts they published.
Brand Responses
Most Engaging Brand Posts
18-MAY-16, WED 11:31PM
????中信ATM【免費送】7-11購物金????快來拿!!!
????注意囉!!!有使用中信ATM《跨行》提款/轉帳/存款/繳費交易的朋友,活動期間105/3/1~5/31只要《每滿5筆》交易,即可 ..
ENGMT. LIKES COMMENTS SHARES
998 11,516 1,067 1,077
18-MAY-16, WED 2:32AM
【好朋友,通通有】
Facebook朋友那麼多,
還不趕快「拉」出來~ ~ ~
只要成功推薦親友申辦HOME BANK+數位存款帳戶,
免費吃摩斯,再抽APPLE!
☛快快拉朋友>> http://g ..
11-MAY-16, WED 6:01AM
想和朋友吃摩斯、喝咖啡不花一毛錢,
還能拿 NT500 元百貨禮劵、iPhone 嗎?
中國信託不但要免費請你們大吃大喝,
還有機會抽走 iPhone6!
?>> http://site.friend ..
ENGMT. LIKES COMMENTS SHARES
824 7,447 12 29
ENGMT. LIKES COMMENTS SHARES
663 4,497 10 33
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40
0 50 100 150 200 250 300
Photos
Links
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
Mandiri Fiesta Facebook Page
May 01, 2016 - May 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,013,166 -405 -.04% Indonesia Mostly Young, Female
and Attached.
Mandiri Fiesta
Engagement Score Total Fan Posts
99 28
Total Posts Brand Response Rate
206 53.57%
Total Likes Avg. Reply Time
135,307 1 day, 37 mins
Total Comments General Sentiment
263 Neutral
Total Shares
102
BRAND POSTS FAN POSTS
Brand Overview
1,013K
1,013K
1,013K
1,013K
1,013K
1,013K
1,014K
1,014K
1,014K
1-May 8-May 15-May 22-May 29-May
Fan Growth
Total Fans
1,013,166
New Fans
-405
Engagement
0
250
500
750
1,000
1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May
Mandiri Fiesta had an average engagement score of 99 and a highest of 780.
Community Analysis
Mandiri Fiesta fans are mostly Young, Female and Attached. Mandiri Fiesta fans are largely from Indonesia followed by
Malaysia.
Fan Demographics Distribution of Fans
45%
55%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K 1,200K
Indonesia
Malaysia
United States
Korea
Hong Kong
Taiwan
Philippines
Saudi Arabia
Thailand
Bulgaria
0
1
2
3
4
5
6
7
8
9
10
1-May 8-May 15-May 22-May 29-May
Brand Posts
Top keywords used Frequency
Sahabat 103
fiestapoin 55
ini 39
untuk 32
lebih hemat 31
6%
94%
Brand Participation Brand Non Participation
4%
1%
95%
Posititve Negative Neutral
Brand Posts - Engagement
Mandiri Fiesta responded to 12 conversations generated by the
206 Posts they published.
Mandiri Fiesta receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
17-MAY-16, TUE 4:00AM
Santai menikmati Avocado Coffee bersama
teman adalah kombinasi yang pas. Mampir
ke Excelso yuk, Saha ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 52,521 32 8 Neutral
02-MAY-16, MON 4:23AM
Buat Sahabat yang hobi baca buku, jangan
sampai melewatkan Lelang #MandiriBBW
hari ini ya! Kamu bisa ..
05-MAY-16, THU 12:10AM
Kesempatan mendapatkan buku gratis
masih terbuka lho Sahabat! Hari ini buku
pertama yang akan dilela ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 76,774 19 3 Neutral
ENGMT. LIKES COMMENTS SHARES
26 28 28 0
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 50 100 150 200 250
0 20 40 60 80 100 120
Photos
Plain Text
Videos
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 100 200 300 400
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
tidak 7
transaksi 4
Mau tanya 4
e money 3
mandiri 3
User Posts
0
1
1
2
2
3
3
4
1-M
ay
2-M
ay
3-M
ay
4-M
ay
5-M
ay
6-M
ay
7-M
ay
8-M
ay
9-M
ay
10
-Ma
y
11
-Ma
y
12
-Ma
y
13
-Ma
y
14
-Ma
y
15
-Ma
y
16
-Ma
y
17
-Ma
y
18
-Ma
y
19
-Ma
y
20
-Ma
y
21
-Ma
y
22
-Ma
y
23
-Ma
y
24
-Ma
y
25
-Ma
y
26
-Ma
y
27
-Ma
y
28
-Ma
y
29
-Ma
y
30
-Ma
y
31
-Ma
y
Positive Neutral Negative
Mandiri Fiesta responded to 15 conversations generated by the
28 Posts fans published.
Mandiri Fiesta appears to participate more when Fan
conversations have greater negative vibes than positive.
User Posts - Engagement
Brand Responses Sentiment
54%
46%
Brand Participation Brand Non Participation
4% 4%
92%
Posititve Negative Neutral
Analysis of
SCB Thailand Facebook Page
May 01, 2016 - May 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
3,089,614 402 .01% Thailand Mostly Older, Female and
Attached.
SCB Thailand
Engagement Score Total Fan Posts
181 594
Total Posts Brand Response Rate
108 56.23%
Total Likes Avg. Reply Time
161,919 1 hr, 38 mins
Total Comments General Sentiment
4,441 Neutral
Total Shares
15,185
BRAND POSTS FAN POSTS
Brand Overview
3,086K
3,087K
3,087K
3,088K
3,088K
3,089K
3,089K
3,090K
3,090K
3,091K
1-May 8-May 15-May 22-May 29-May
Fan Growth
Total Fans
3,089,614
New Fans
402
Engagement
0
250
500
750
1,000
1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May
SCB Thailand had an average engagement score of 181 and a highest of 867.
Community Analysis
SCB Thailand fans are mostly Older, Female and Attached. SCB Thailand fans are largely from Thailand followed by United
States.
Fan Demographics Distribution of Fans
34%
66%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K
Thailand
United States
Korea
Malaysia
Myanmar
Australia
Lao Peoples Democratic Republic
Japan
Indonesia
Poland
0
1
2
3
4
5
6
7
1-May 8-May 15-May 22-May 29-May
Brand Posts
Top keywords used Frequency
พ.ค 21
ค่ะ 16
SCB Thailand 16
เครือข่ายอนาคตไทย 13
ได้ทุกวนั ท่ี SCB Thailand 13
35%
65%
Brand Participation Brand Non Participation
3%
0%
97%
Posititve Negative Neutral
Brand Posts - Engagement
SCB Thailand responded to 38 conversations generated by the
108 Posts they published.
SCB Thailand receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
19-MAY-16, THU 3:20AM
เรยีน ลูกค้าทุกทา่นคะ
ในการเปลีย่นบตัร ATM/Debit เป็นแบบ Chip Card ตามนโยบายของธปท. เพือ่ยกระดบัมาต ..
ENGMT. LIKES COMMENTS SHARES
968 4,909 1,107 4,291
24-MAY-16, TUE 9:14AM
แบง่ปันภาพพระจรยิวตัรอนังดงามของสมเดจ็พระเทพรตันราชสุดาฯ สยามบรมราชกุมาร ีและสมเด็จพระราชาธบิดจีิกม ี..
22-MAY-16, SUN 10:35PM
วางแผนการใช้เงนิอยา่งรอบคอบ แล้วชวีิตจะมแีตเ่รือ่งดดีนีะคะ ????
#Quote
ENGMT. LIKES COMMENTS SHARES
793 14,427 272 871
ENGMT. LIKES COMMENTS SHARES
786 8,901 49 1,481
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 50 100 150 200 250
Photos
Links
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 100 200 300 400
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 50 100 150 200 250
Photos
Links
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 100 200 300 400
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
SCB 94
ATM 54
scb easy 41
easy net 25
OTP 23
User Posts
0
5
10
15
20
25
30
35
1-M
ay
2-M
ay
3-M
ay
4-M
ay
5-M
ay
6-M
ay
7-M
ay
8-M
ay
9-M
ay
10
-Ma
y
11
-Ma
y
12
-Ma
y
13
-Ma
y
14
-Ma
y
15
-Ma
y
16
-Ma
y
17
-Ma
y
18
-Ma
y
19
-Ma
y
20
-Ma
y
21
-Ma
y
22
-Ma
y
23
-Ma
y
24
-Ma
y
25
-Ma
y
26
-Ma
y
27
-Ma
y
28
-Ma
y
29
-Ma
y
30
-Ma
y
31
-Ma
y
Positive Neutral Negative
SCB Thailand responded to 334 conversations generated by the
594 Posts fans published.
SCB Thailand appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
56%
44%
Brand Participation Brand Non Participation
1%
0%
99%
Posititve Negative Neutral
Analysis of
UBL Products Facebook Page
May 01, 2016 - May 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,231,309 121,694 10.97% Pakistan Not Available
UBL Products
Engagement Score Most Engaging Campaign
335 #TributeToPakistan
Total Posts Most Recent Campaign
52 #TributeToPakistan
Total Likes
98,142
Total Comments
4,607
Total Shares
3,079
BRAND POSTS
Brand Overview
CONTENT & CAMPAIGNS
1,040K
1,060K
1,080K
1,100K
1,120K
1,140K
1,160K
1,180K
1,200K
1,220K
1,240K
1,260K
1-May 8-May 15-May 22-May 29-May
Fan Growth
Total Fans
1,231,309
New Fans
121,694
Engagement
0
250
500
750
1,000
1,250
1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May
UBL Products had an average engagement score of 335 and a highest of 999.
Community Analysis
UBL Products fans are largely from Pakistan followed by Saudi Arabia.
Distribution of Fans
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K
Pakistan
Saudi Arabia
United Arab Emirates
United States
United Kingdom
Oman
Malaysia
India
Afghanistan
0
1
1
2
2
3
3
4
4
5
1-May 8-May 15-May 22-May 29-May
Brand Posts
Top keywords used Frequency
UBL 11
ke liye 111 825 9
Condition Apply 7
Subscribe 6
Mazeed maloomat ke liye 5
10%
90%
Brand Participation Brand Non Participation
Brand Posts - Engagement
UBL Products responded to 5 conversations generated by the 52 Posts they published.
Brand Responses
Most Engaging Brand Posts
20-MAY-16, FRI 8:00AM
We at UBL thank each and everyone of you
for helping us reach a Million Fans on
Facebook.
ENGMT. LIKES COMMENTS SHARES
999 29,509 802 1,456
16-MAY-16, MON 9:26AM
UBL wins the Best Bank in Pakistan Award at
the first Pakistan Banking Awards 2016! We
are thankful ..
30-MAY-16, MON 8:00AM
Subscribe to UBL Netbanking for free now and win an amazing tablet! #WinWithUBLNetbanking
Subscribe ..
ENGMT. LIKES COMMENTS SHARES
998 35,775 644 691
ENGMT. LIKES COMMENTS SHARES
521 4,823 76 28
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60
0 200 400 600 800 1000
Photos
Videos
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10 12
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
May 01, 2016 - May 31, 2016 Entire Campaign
0 1 2 3 4
0 50 100 150
Can you
#GuessTheGame?
Can you name this
city?
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 50 100 150 200
Can you
#GuessTheGame?
Can you name this city?
#FakhrEPakistan
Number of Posts
Engagement Score
Engagement Score Number of Posts
Thanks!
Please contact us at NotJustNumbers@unmetric.com for more information.
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