social media recruitment and employer branding, london oct 7, 2014
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Copyright 2014 Tom Laine, tom.laine@somehow.fi, Mob. +358 400 296 196
Social media recruitment &Employer brandingLondon Oct 7, 2014
Copyright 2014 Tom Laine, tom.laine@somehow.fi, Mob. +358 400 296 196
Who’s talking?
Social media expert, most networked person in Finland at LinkedIn
Recruitment industry background...
Templeton & Partners UK, IT Recruiter
Huntress Search UK, Senior Consultant
Executive Net UK / FIN, Principal Consultant
Elan IT Resource / Manpower Group, Nordic Resource Management
BI-IT Solutions Ltd. / VMP Group Finland, CEO
Social Media recruitment since 2004- (1999- )
Several social media publications
References: Microsoft, Nokia, NSN, Agco Sisu Power, UPM, Digia, Elektrobit, Nice Business Solutions, Newsec, universities, public offices, cities, SMEs, NGOs, unemployment offices, etc.
Speaking engagements in Finland, Sweden, Denmark, Estonia, Lithuania, Russia, U.K., Ireland, etc.
Over 200 organisations consulted in 3 years + employees of over 200 other organisations have attended open trainings
In Russia clients include e.g. Ikea, Mercedes Benz, MetLife Alico, Louie Vuitton, Bell Equipment, PPG Industries, Servier, SEB Bank, Laydings, Antal, Marketvisio / Gartner, Rödl & Partner, Start CBS, Rulo Havi Global Logistics, Gowlings, Cluttons, Velux, Transaero
Time vs. money
Volume
Passive candidates
'War of talent'The constant fight over the best individuals never ends
Employer brand!
Total cost of hire?
Free vs. expensive
Societe Generale
Societe Generale
Copyright 2014 Tom Laine, tom.laine@somehow.fi, Mob. +358 400 296 196
The social media recruitment trinity
The social media recruitment trinity
World’s biggest CV database
17,7 mill. British, 330+ mill. globally
over 1,1 billion users globally
36 mill. users, 31-33 mill. unique users/month, 24 mill. daily
over 15 mill. British users
To drive traffic…
Co
ver
pic
ture
even
big
ger
than
at F
B
Highlighting visual material
Engage personnel, tell a story!
Futurice – pictures worth a 1000 words?
Video in recruitment
COPYRIGHT 2014, TOM LAINE, TOM.LAINE@SOMEHOW.FI, MOB.+358 400 296 196
What else?
Google Plus
Gamification!
Mobile apps
Extra materials
Graduateland – for student and graduaterecruitment
Ushi – westerners in China
vKontakte – for Russian speaking Europe
Headhunter.ru and Professionali for Russia
Xing – for German-speaking Europe
Gulp – freelance work in Central Europe
Freelance.de – freelance work in Central Europe
Freelancermap – freelance work in Central Europe
Glassdoor for salary advice, interview and general jobsearching support
The many ways of applying via mobile
Ask for more!
Tom Laine
Mob. +358 400 296 196
Skype: tomlaine
Email: tom.laine@somehow.fi
LinkedIn http://www.linkedin.com/in/tomlaine
Twitter @lainetom
Facebook http://www.facebook.com/lainetom
More materials available at:
Slideshare.net/tomlaine
Pinterest.com/tomlaine
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