social media recruiting dreams and digital networking fantasies

Madgex Onrec 2010Social Media Dreams and Digitally-enabled FantasiesSimon Conroy - CEO

Madgex’s Mission:To help job seekers find the best jobs and recruiters find the best candidates by delivering inspirational and innovative online recruitment

First stage of our mission:To be the most successful global provider of trusted job site and resume software and services

Why?Technology is improving market liquidity and reducing human costs in the matching of best jobs and best candidates.

We believe technology can improve market liquidity

But the web is all about relationship mediation

Unleashing the Killer App – Larry Downes

How do you expect to find your next job?

Job BoardsDirectHeadhunterNetworking

Weddle’s 2009 Source of Employment Survey

79% of employers use social media sites

- IAEWS 2009

Recruiters want a ready pool of well qualified and experienced candidates

so the web is all about relationship mediation

JobBoards

Niche sites

Referral sites

Online recruiters

Twitter

FacebookLinkedIn

Search engines

Blog

MySpace

YouTube

Agency/ Headhunter

Step 1:improve mutual findability - recruiters & people

Ambient Findability by Peter Morville

Building Findable Websites by Aarron Walter

18%60%

20%

2%

Active vs Passive

ActivePassiveSemi

Strategic Search

20%

60%

20%

Job board listings

Search engines (organic & paid)

Aggregators

Jobs by email

Email marketing campaigns

Twitter job feeds

Contextual job ads

Resume databasesStrategic search

Social recruiting

Building Findable Websites by Aarron Walter

Madgex (StarTribune)

Adicio (Seattle Times)

Careerbuilder (LA Times J obs)

Independent User Experience research

2/2

Usability

Information ArchitectureSEO Marketing

Desktop

Mobile apps

Mobile webWeb

widgets

Jobs by email

Web

Social Networks

APIs

Job seeker engagement

Jobs

Accessibility

Impact of targeted email campaigns

…71% increase in job applications

Marketing

Job advert content optimisationCopywritingSEOInformation

Architecture

Employer website/ facebook page/ linkedin profile

Marketing Copywriting

Marketing Copywriting SEO

Maximizing your reach and application rate

Job ad upsells

produce

measurable

application rate

uplifts –

giving recruiters

a compelling

incentive to

spend more!

Source: Madgex V3 Analytics, January 20101/3

Marketing

Step 2: relationship mediators want to be an enduring mediator of recruiters & people

Aggregation

Objects

Conversation Activity

Social Media

Aggregation

Objects

Conversation Activity

Identity Relationships

Social Media

Individual LinkedIn profile

Professional/ niche user engagement: the attraction of the passive

Community

Recruitment

Content

Stackoverflow is a great model of a professional social media site for the recruitment industry

It’s niche and has chosen the right social objects for its audience. It has a good reputation system and it mediates relationships well.

Do we put professional socialnetworking features into job boards?

Or do we put job board features into professional social networking sites?

Uses of Social Media for Recruiting

Unleashing the Killer App – Larry Downes

For both candidates and companies, social media offers a way to digitize referrals, marketthemselves, conduct research, publicize theirintentions and needs, and connect with those who have similar interests and goals.

Jobvite Social Recruiting Report 2010

The web is all about relationship mediation

Focus on Findability and enduring relationships

Simon ConroyCEOe: simon.conroy@madgex.com t: +44 (0) 1273 775 100

www.madgex.com

Startribune.com

After switching to Madgex:

67% uplift in

applications

38% uplift in searches

56% uplift in email alert

creation