social media presentation to spc

MFA – Moody, Famiglietti & Andronico, LLP

Travis M. Drouin, CPA, CIA

Partner

Social Media – A Service Provider’s Perspective

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About MFA

Founded in 1982, MFA – Moody, Famiglietti & Andronico, LLP is a 100+ person regional CPA firm with fifteen partners located in Tewksbury, MA

MFA provides audit, tax, valuation and consulting services to public and privately held businesses located throughout New England

MFA is a member of the BDO Seidman Alliance, the fifth largest CPA firm in the world

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Let’s Talk About ME!

I am NOT a social media expert or marketer I am not trained in sales & marketing

I am a CPA and professional service provider with almost 20 yrs experience

I have been putting social networking to work I’m passionate about new technologies and

how people put them to use

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Why are we here today?

Social Media Explained

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The professional social network we all know and love (hopefully!)

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LinkedIn Profiles

Make sure you have a photo History to include – don’t discount your past Websites – naming them and why Twitter link – my thoughts on settings (more about

Twitter later) Customize your Public Profile and turn on “Full View” “Summary” … what to say (while staying consistent

with the “brand”)

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LinkedIn Advance Settings

Member Feed Visibility – set this to “everyone” Under personal information, make sure your full

name appears (improves search results) Privacy settings:

– Allow connections to browse yours (give and take in social media)

– Profile views: Turn on “Show my name and headline” … you’re NOT a stalker!

– Profile and Status Updates: Check “yes” to both questions

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Tips to Maximize LinkedIn’s Power

Use the LinkedIn Toolbar ! Install from the “Tools” link at bottom of LinkedIn

Set up LinkedIn as one of the homepage tabs that opens in your browser every day!!

Smartphone users … download and install the freeLinkedIn app for your phone

Form new habits: View profiles before meetings Use the power of LinkedIn’s advanced search features

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Let’s Get Started!

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Twitter - Why Should I Care?!

A couple of data points:– 90 million Tweets per day– 150 million users and growing– Twitter Seeing 6 Billion API Calls Per Day, 70K

Per Second It’s a platform to share and demonstrate knowledge It’s an incredible source for information

– More than just news though – consider your clients and prospects

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Business is Social

Consider these social media goals:– Increase client (and prospective client) awareness of your

community involvement (without bragging) – Increase community involvement in your events– Increase your knowledge of the behavior & demographics

of your clients/customers – Increase client feedback – Increase client satisfaction through client relations

Sincerity, online and in life, is key!!

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How to get started with Twitter

Account and profile set-up Link your Twitter and LinkedIn accounts

– #in can be used as an alternative Decide who to follow

– Consider your industry, clients, information sources Tweets to consider Tweeting

– Promote your blog– Recruit new talent– Interact with your clients and share their news– Keep it professional, but don’t be afraid to show some

personality

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Tweeting made simple …

URL Shorteners (e.g., http://bit.ly) Terminology and nomenclature:

– Hash Tags - # can start conversations– RT– @ symbol– #FF– Direct messages (think “emails”)

Some etiquette tips

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What about Facebook and others?

Facebook has 500+ million users and growing

I’m a “fan” of corporate fan pages Is it a platform for corporate networking? Where are you? Location awareness is all

the rage … where is it taking us?

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Tools to keep on top of it all!

Visit www.oneforty.com for 1,000s of apps – Tweetdeck (my personal favorite)– Seesmic

Smartphone apps … put your downtime to work

Xobni for Outlook

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Questions??

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MFA – Moody, Famiglietti & Andronico, LLP

Travis M. Drouin, CPA, CIAhttp://www.linkedin.com/in/travisdrouin

http://twitter.com/TravisDrouin978.557.5335 TDrouin@mfa-cpa.com