social media optimization for seo

Social Media Optimization for SEO

Adam Donkus

@emperoranton

Baldydog.com

Getting More Links from Social Media

By

Not Selling to Social Media Users

Do You Want SM Links?

Yes, but not really You want the traffic that SM can potentially

bring. But that is not the end Goal

You want links from the SM users that result from:

Getting SM User Links

Digg effect Stumbleupon YouTube Twitter

SM Users are Bloggers

SM users are frequently bloggers To utilize SM the best, you need a blog.

Businesses must have a Blog if they want to succeed in using SM.

I believe everyone should have a blog.

Can’t I Just Create SM Profiles? Sure you can, but I feel all SM campaigns will

be more effective if done in conjunction with a blog.

I feel, that SM profiles that are linked to sites with out a means of connecting with users are seen as spammy.

What Other Reasons do I need a Blog? Search Engines Love Blogs If you are going to use Blogs for your SEO

campaigns, you need a blog. Join the Club..get a blog. I myself delete blog comments left to sites that do

not have an associated blog. (unless they are really, really good comments)

Optimize Your Blog for SM

Make it easy for people to Bookmark/submit to SM Use Addthis button(multiple SM Sites) Stumble thumbs Digg Button TweetThis Button

Ask readers to Stumble/Digg or just to Share

Optimize Your Blog for SM

Readers that comment are more likely to share.

Get readers to ask questions by: Asking questions at the end of your post. Don’t give all the answers. Ask friends real and virtual to comment

DM on Twitter Message on Stumblupon

Optimize Your Blog for SMHow does it Look? Use eye catching graphics Use great titles Lots of White Space Break it down into Chunks Use Htags properly

Headings make it easier to scan

SEO Your Blog

Keyword Research prior to publishing Use Your desired Keywords in your Title if possible

Title tags are SEO Gold..don’t squander them. Tags(not Technorati)Use your keywords as tags Tag Cloud on blog somewhere.(page, sidebar) Use the Keywords throughout content Link to the post using Keywords

Deep link on directories (Directorycritic.com) Leave the url to the post in the comments of other blogs(friends

blogs or blogs that use the keywordluv pluggin. Link to older posts with the desired keywords.

This is great to do for friends/associates blog posts as well.

Optimizing Your Blog

Avoid clutter..don’t use too many widgets Embed Videos The Message

Have a great title Put the reader into the post… use “you” instead of

“I” Opening paragraph is key to drawing readers in,

so make it great. Do one of two things for your reader:

Do One of Two Things:

Entertain Solve a problem

How to posts/videos List posts that share resources

http://traffikd.com/social-media-websites/

Several List Posts

Two List posts on Digg this Morning 95 Websites You should Bookmark Today

7 Hilariously Failed Attempts at Politically Correct Toys

Blogging Questions or suggestions Got any questions?

SocialNetworks

Primary Social Media Sites Digg Stumbleupon Twitter YouTube

Secondary Social Networks Find and use social networks that pertain to your

niche.

Using Digg

Develop your Digg profile Add friends

Add people who have submitted stuff that makes it to the front page. Add other Digg Users that might be bloggers in your niche*

Find on Niche SM Sites.(second tier SM) Submit great content

Other peoples stuff(not your own) Ask other Digg users(people whose stuff you have Dugg) to check

out your stuff and submit if it is worthy.

Digg friends stuff Digg stuff that is already on the front page Post comments and contribute to the conversation in a

meaningful manner.

Using Digg 2

Hang out on the front page of Digg Notice what types of stuff make it to the front page Participate in the conversations of front page

resources. Add people who contribute to the conversation as

friends. Find articles in your niche that have been on the

front page. Network with those who submitted Network with those who commented

Digg Don’ts

Don’t abuse the shout feature. Don’t submit only your own stuff Don’t submit SEO type stuff(go to Sphinn) Don’t be negative

Cursing Critical Name calling

Digg Questions and suggestions Got any Questions about Digg? What do you do?

Using Stumbleupon –Building a Powerful

Stumbleupon Profile Use the Firefox toolbar for Stumbleupon Stumble often Practice a high ratio of submitting your own

stuff no less than 10:1 ratio…20:1 is better. Review other Stumblers and ask for reviews Submit high quality Say no to submitting crap Get as many friends as possible

Stumbleupon 2

Check out who has reviewed Stumbleupon submissions and has left comments. Friend these people.

Friend Top Stumblers and check out their Stumles. Google “Top Stumblers”.

Ask for stumbles from readers of your blog. Put the Stumbleupon thumb at the end of

posts Realize:

Stumbleupon 3

Realize that Stumbleupon traffic does not stick around for long.

Make your post/video fun. Content doesn’t do well. Use it as a tool to network.

Give thumbs up to people that you would like to network. Give thumbs up to potential clients.

Ask other Stumblers to review/thumbs up your stuff via the Stumblepon toolbar send feature.

Give thumbs ups to other peopls stuff:

Thumbs up for Other Peoples Stuff Guest Blog posts you do Blog posts were you drop a comment. Stuff you discover.

If you are the first( you want to be first) be sure to leave a short concise review, and use good tags.

Stumbleupon Questions Suggestions Any Questions on Stumbleupon

Why Use Twitter

Twitter Links are nofollow, so why use Twitter for linkbuilding.

Twitter users do often click on links. It is traffic.

Twitter Spam

Put links to crap in every Tweet and stuff keywords into each tweet.

Twitter Profiles that are created for affiliate programs.

Totally automated Twitter profiles.

Twitter Automation

Is it good or bad? I would suggest not automating

fulling(partially is fine) Use TwitterFeed.com

Add your blog/site feeds Add feeds from other sites related to your niche.

Google Blog search feed for niche keywords Tweetlater.com for scheduled automated tweets. Is now

http://www.socialoomph.com/ Hello DM for new followers Some premium features as well

Automating Twitter

http://www.socialoomph.com/ Use this to find new followers Optimize followers automatically Be careful with your Automation..don’t get lazy.

Use a variety of Tools to keep track of your followers. Google “Twitter follower optimization”http://www.dailyseoblog.com/2009/03/10-twitter-tools-to-effectively-manage-your-followers/

Twitter Follower Optimization Currently have an initial 2000 follower limit.

Must unfollow those that don’t reciprocate Won’t be able to follow other cool people so you

will be forced to unfollow someone

Who to Unfollow: Those who have not updated recently or ever Those who have not taken the time to put in a nice

picture for their profile pic Those who don’t have a picture of a person. Those with scantily clad girls.

Twitter Do’s

Do Rt(retweet) Rt often Rt good stuff

Be Thankful Thank others for Rts of your tweets

Thank others for sharing info you like by @ or DM

Don’t abuse DMs

More Twitter Dos

Follow influential Tweeters If not using automated tools - How to find people to

follow: Use the search tool in the sidebar, and using your niche

keywords find people to follow. Use location keywords to find people near you to follow. Use the keyword tool to find customers.

Do a search for your keywords and save the RSS feed to your feed reader and monitor.

Just do it.

Twitter Questions/suggestions What do you do?

Check out: Moonfruit Twittorials http://twitter.moonfruit.com/

for some helpful Twitter tutorial videos.

Optimizing Videos

I suggest using multiple video hosting sites: YouTube the second largest search engine.Use it. Optimize it with

Tags Videos under 3 minutes Keyword title Profile should be your domain name. Videos should again:

Entertain Solve a problem

Other Video Hosting sites

I use Viddler.com Lots of others. Use Tubemogul to upload to multiple, but

must login to each account to fully optimize. Embed videos on your blog/site.

Can do transcription of video to create content. Would suggest doing this as some people don’t have

sound. For hearing impaired For Search Engines

Optimizing Video suggestions/questions Any questions or suggestions.

Social Media Optimization

Use the social media for link building, but realize that Social Media traffic isn’t the best traffic. Often is leaves as soon as it arrives.

But if you take the effort to create a good site/blog you will benefit from it.

The Goal is:

The Goal is to Get Links

Links received from Social sites are great for SEO because they are gained in a natural manner. They don’t appear to be gained through a link building campaign. Much like applying makeup, The art of SEO is to make it look like you are not using SEO.

If you do link building campaigns, links received through Social Media will add variety to your incoming links.

Any Questions

So what nuggets did you get if any?

Find me, Adam Donkus @:

All-Travel-Sites.com Pixelheadonline.com On Twitter at

@emperoranton @alltravelsites

Baldydog.com