social media optimization for seo
DESCRIPTION
This is the PowerPoint presentation that I made for PodCampPhilly2009.TRANSCRIPT
Social Media Optimization for SEO
Adam Donkus
@emperoranton
Baldydog.com
Getting More Links from Social Media
By
Not Selling to Social Media Users
Do You Want SM Links?
Yes, but not really You want the traffic that SM can potentially
bring. But that is not the end Goal
You want links from the SM users that result from:
Getting SM User Links
Digg effect Stumbleupon YouTube Twitter
SM Users are Bloggers
SM users are frequently bloggers To utilize SM the best, you need a blog.
Businesses must have a Blog if they want to succeed in using SM.
I believe everyone should have a blog.
Can’t I Just Create SM Profiles? Sure you can, but I feel all SM campaigns will
be more effective if done in conjunction with a blog.
I feel, that SM profiles that are linked to sites with out a means of connecting with users are seen as spammy.
What Other Reasons do I need a Blog? Search Engines Love Blogs If you are going to use Blogs for your SEO
campaigns, you need a blog. Join the Club..get a blog. I myself delete blog comments left to sites that do
not have an associated blog. (unless they are really, really good comments)
Optimize Your Blog for SM
Make it easy for people to Bookmark/submit to SM Use Addthis button(multiple SM Sites) Stumble thumbs Digg Button TweetThis Button
Ask readers to Stumble/Digg or just to Share
Optimize Your Blog for SM
Readers that comment are more likely to share.
Get readers to ask questions by: Asking questions at the end of your post. Don’t give all the answers. Ask friends real and virtual to comment
DM on Twitter Message on Stumblupon
Optimize Your Blog for SMHow does it Look? Use eye catching graphics Use great titles Lots of White Space Break it down into Chunks Use Htags properly
Headings make it easier to scan
SEO Your Blog
Keyword Research prior to publishing Use Your desired Keywords in your Title if possible
Title tags are SEO Gold..don’t squander them. Tags(not Technorati)Use your keywords as tags Tag Cloud on blog somewhere.(page, sidebar) Use the Keywords throughout content Link to the post using Keywords
Deep link on directories (Directorycritic.com) Leave the url to the post in the comments of other blogs(friends
blogs or blogs that use the keywordluv pluggin. Link to older posts with the desired keywords.
This is great to do for friends/associates blog posts as well.
Optimizing Your Blog
Avoid clutter..don’t use too many widgets Embed Videos The Message
Have a great title Put the reader into the post… use “you” instead of
“I” Opening paragraph is key to drawing readers in,
so make it great. Do one of two things for your reader:
Do One of Two Things:
Entertain Solve a problem
How to posts/videos List posts that share resources
http://traffikd.com/social-media-websites/
Several List Posts
Two List posts on Digg this Morning 95 Websites You should Bookmark Today
7 Hilariously Failed Attempts at Politically Correct Toys
Blogging Questions or suggestions Got any questions?
SocialNetworks
Primary Social Media Sites Digg Stumbleupon Twitter YouTube
Secondary Social Networks Find and use social networks that pertain to your
niche.
Using Digg
Develop your Digg profile Add friends
Add people who have submitted stuff that makes it to the front page. Add other Digg Users that might be bloggers in your niche*
Find on Niche SM Sites.(second tier SM) Submit great content
Other peoples stuff(not your own) Ask other Digg users(people whose stuff you have Dugg) to check
out your stuff and submit if it is worthy.
Digg friends stuff Digg stuff that is already on the front page Post comments and contribute to the conversation in a
meaningful manner.
Using Digg 2
Hang out on the front page of Digg Notice what types of stuff make it to the front page Participate in the conversations of front page
resources. Add people who contribute to the conversation as
friends. Find articles in your niche that have been on the
front page. Network with those who submitted Network with those who commented
Digg Don’ts
Don’t abuse the shout feature. Don’t submit only your own stuff Don’t submit SEO type stuff(go to Sphinn) Don’t be negative
Cursing Critical Name calling
Digg Questions and suggestions Got any Questions about Digg? What do you do?
Using Stumbleupon –Building a Powerful
Stumbleupon Profile Use the Firefox toolbar for Stumbleupon Stumble often Practice a high ratio of submitting your own
stuff no less than 10:1 ratio…20:1 is better. Review other Stumblers and ask for reviews Submit high quality Say no to submitting crap Get as many friends as possible
Stumbleupon 2
Check out who has reviewed Stumbleupon submissions and has left comments. Friend these people.
Friend Top Stumblers and check out their Stumles. Google “Top Stumblers”.
Ask for stumbles from readers of your blog. Put the Stumbleupon thumb at the end of
posts Realize:
Stumbleupon 3
Realize that Stumbleupon traffic does not stick around for long.
Make your post/video fun. Content doesn’t do well. Use it as a tool to network.
Give thumbs up to people that you would like to network. Give thumbs up to potential clients.
Ask other Stumblers to review/thumbs up your stuff via the Stumblepon toolbar send feature.
Give thumbs ups to other peopls stuff:
Thumbs up for Other Peoples Stuff Guest Blog posts you do Blog posts were you drop a comment. Stuff you discover.
If you are the first( you want to be first) be sure to leave a short concise review, and use good tags.
Stumbleupon Questions Suggestions Any Questions on Stumbleupon
Why Use Twitter
Twitter Links are nofollow, so why use Twitter for linkbuilding.
Twitter users do often click on links. It is traffic.
Twitter Spam
Put links to crap in every Tweet and stuff keywords into each tweet.
Twitter Profiles that are created for affiliate programs.
Totally automated Twitter profiles.
Twitter Automation
Is it good or bad? I would suggest not automating
fulling(partially is fine) Use TwitterFeed.com
Add your blog/site feeds Add feeds from other sites related to your niche.
Google Blog search feed for niche keywords Tweetlater.com for scheduled automated tweets. Is now
http://www.socialoomph.com/ Hello DM for new followers Some premium features as well
Automating Twitter
http://www.socialoomph.com/ Use this to find new followers Optimize followers automatically Be careful with your Automation..don’t get lazy.
Use a variety of Tools to keep track of your followers. Google “Twitter follower optimization”http://www.dailyseoblog.com/2009/03/10-twitter-tools-to-effectively-manage-your-followers/
Twitter Follower Optimization Currently have an initial 2000 follower limit.
Must unfollow those that don’t reciprocate Won’t be able to follow other cool people so you
will be forced to unfollow someone
Who to Unfollow: Those who have not updated recently or ever Those who have not taken the time to put in a nice
picture for their profile pic Those who don’t have a picture of a person. Those with scantily clad girls.
Twitter Do’s
Do Rt(retweet) Rt often Rt good stuff
Be Thankful Thank others for Rts of your tweets
Thank others for sharing info you like by @ or DM
Don’t abuse DMs
More Twitter Dos
Follow influential Tweeters If not using automated tools - How to find people to
follow: Use the search tool in the sidebar, and using your niche
keywords find people to follow. Use location keywords to find people near you to follow. Use the keyword tool to find customers.
Do a search for your keywords and save the RSS feed to your feed reader and monitor.
Just do it.
Twitter Questions/suggestions What do you do?
Check out: Moonfruit Twittorials http://twitter.moonfruit.com/
for some helpful Twitter tutorial videos.
Optimizing Videos
I suggest using multiple video hosting sites: YouTube the second largest search engine.Use it. Optimize it with
Tags Videos under 3 minutes Keyword title Profile should be your domain name. Videos should again:
Entertain Solve a problem
Other Video Hosting sites
I use Viddler.com Lots of others. Use Tubemogul to upload to multiple, but
must login to each account to fully optimize. Embed videos on your blog/site.
Can do transcription of video to create content. Would suggest doing this as some people don’t have
sound. For hearing impaired For Search Engines
Optimizing Video suggestions/questions Any questions or suggestions.
Social Media Optimization
Use the social media for link building, but realize that Social Media traffic isn’t the best traffic. Often is leaves as soon as it arrives.
But if you take the effort to create a good site/blog you will benefit from it.
The Goal is:
The Goal is to Get Links
Links received from Social sites are great for SEO because they are gained in a natural manner. They don’t appear to be gained through a link building campaign. Much like applying makeup, The art of SEO is to make it look like you are not using SEO.
If you do link building campaigns, links received through Social Media will add variety to your incoming links.
Any Questions
So what nuggets did you get if any?
Find me, Adam Donkus @:
All-Travel-Sites.com Pixelheadonline.com On Twitter at
@emperoranton @alltravelsites
Baldydog.com