social media, nonprofits, and the role of individuals

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This is the presentation I made on Thursday, October 15, 2009 for the SANGONeT conference in South Africa (presentation made remotely) that includes highlights from reports in the US and the UK about social media use by nonprofit organizations.

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Remixing the web for social change

NetSquared.org

AmySampleWard.org

NetSquared.org

Social Media,

Nonprofit Organizations,

and the Role of Individuals

Remixing the web for social change

NetSquared.org

Where we’re going:

Remixing the web for social change

NetSquared.org

http://NonprofitSocialNetworkSurvey.com

Remixing the web for social change

NetSquared.org

Remixing the web for social change

NetSquared.org

Remixing the web for social change

NetSquared.org

Remixing the web for social change

NetSquared.org

http://nfpSynergy.net

Remixing the web for social change

NetSquared.org

Remixing the web for social change

NetSquared.org

Remixing the web for social change

NetSquared.org

2009 eCampaigning Report

• 31% using blogs to support campaigning

• 93% have a presence on a social networking site

• 38% engaging directly with supporters

• Facebook and Twitter most popularhttp://fairsay.com/ecr09

Remixing the web for social change

NetSquared.org

Case Study

The use of social media by

individuals

in charity organizations.

Remixing the web for social change

NetSquared.org

Case Study: Who

@leahmouse

works with

Women’s Resource Center (UK)

http://wrc.org.uk

Remixing the web for social change

NetSquared.org

Case Study: Why

Understand applications of social media for

the organization

from individual use.

Remixing the web for social change

NetSquared.org

Case Study: What

Created accounts on various social media platforms as an

Individual.

Twitter, social networks, etc.

Remixing the web for social change

NetSquared.org

Case Study: How

Evaluate best uses of social media for

the organization

from individual’s experience.

Remixing the web for social change

NetSquared.org

Case Study: Lessons Learned

Remixing the web for social change

NetSquared.org

Let’s Connect!

If you want to continue this conversation:

Amy Sample Ward

@amyrsward (Twitter)

asampleward@techsoup.org (email)

http://AmySampleWard.org (blog)

http://NetSquared.org (web)

Remixing the web for social change

NetSquared.org

Links!http://

NonprofitSocialNetworkSurvey.com

http://nfpSynergy.net

http://fairsay.com/ecr09

http://wrc.org.uk

These slides will also be available on SlideShare at:

http://www.slideshare.net/AmySampleWard

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