social media night karlsruhe: social media bei & von sap

Thomas Jenewein, SAP Education, Uli Hoffmann, Enterprise Social Software, SAP

Social Media aus Sicht der SAP: Markt, Produkte, Use-Cases, eigene Erfahrungen und Markttrends

PollThe Different Focus Areas for Our Social SoftwareFrom Harvest, to Recognize, then Interaction and Collaborating

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42.4%Growth rate of social software

IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast

You’ve heard it before…Social, for Business is BIG

4.5BRevenue growth by 2016

Designed to seamlessly connectyour employees, your customers, your partners ….like never before

Enterprise 2.0Social BusinessSocial Enterprise

But let’s get real.

It’s not really working…..

Poll

Wo seht Ihr die grössten Herausforderungen bei der Einführung von Social Media in Unternehmen?

77% of employees

never use their enterprise social network

and only 3% use it once each day

Forrester Research, 2012

The research is now here: Adoption never came.

IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast

And Executives don’t get thesenebulous metrics

productivity

sharing

collaboration

comments

engagement

connections

transparency

“Where’s the Business in Social

Business?”

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Because Social in the enterprise is happeningon Mars

and business on Venus

Why is this?

While we work here….

People

Process

Applications Data

Content

Social Collaboration happens in a vacuum, today.

THE BIG OPPORTUNITY

$1.3 TrillionAnnual value that can be unlocked by social technologies

McKinsey Global Institute 2012

It’s not Big. Its really, really BIG

Here’s your reality

Increase Revenue

Decrease Cost

Mitigate Risk

Continuously Delight and Satisfy

Customers

Improve Talent Performance

Optimize the Demand and Supply Chain

Make Data Driven Decisions at every

level

But almost all business activities have unstructured gaps to fill.

Transactional systems are excellent atrepeatable processes

Sales opportunity

managementFinancial budgeting

and forecasting

Vendor bid

evaluation

and selection

The Transformational Opportunity from Social Collaboration will come from closing Business Loops

Build strong customer communities to delight customers and lower acquisition costs.

Manage customer records and interactions and analyze trends.

Customer Performance

Customer NetworksTraditional CRM

That’s closing the loop

Talent Performance

That’s closing the loop

Talent Management Talent Networks

Manage goals and learning objectives.

Leverage knowledge as a strategic asset.

Financial Performance & Risk Mitigation

That’s closing the loop

Execute Order to Cash, Identify Risk, Manage Compliance.

Financial Management

Manage exceptions and drive decisions.

Performance Networks

Supply Chain Performance

That’s closing the loop

Supply Chain Management

Business Networks

Execute Procure to Pay efficiently.

Galvanize your supply chains to become strategic partners.

PeopleApplica-

tions

Content

Processes

Data

CustomersPartners

EmployeeNetworks

CRMHCM

Supply ChainERPDocuments

Videos

Lead to CloseOrder to Cash

Social Media DataInternal Data

The Next Chapter: Social collaboration needs to surface at the point of decision making, action and business execution.

To accelerate real business performance.

… is practical: It leverages your existing investments and feeds your existing KPIs to drive revenue, reduce costs, and mitigate risk

… is available: Comes integrated, today.

… is achievable: You already have most of the ingredients: applications, processes, data, content

This version of Social Collaboration….

The Future of Work is here. Start Now.

Social Media Nutzung bei SAP

SAP Employee Network (SAP Jam)• Ca 70.000 aktive Nutzer (unique user)• Ca. 62.000 unique Nutzer lesen Inhalte• Ca. 5000 Kommentare / Monat• 80.000 Dokumente & Videos, 4000 Gruppen

SAP Community Netzwerk (Partner, Kunden)• Ca 2.1 Mio unique Nutzer/ Monat• Ca. 1500 Blogs / Monat• 800+ Moderatoren

+ viele Firmen & individuelle Accounts auf Twitter, Linkedin, Google+, Slideshare, Youtube, Facebook ..

Poll

Wieviel % macht das soziale Lernen beim Erwerb von Kompetenzen aus?- 10%

- 20%

- 70%

20% macht das soziale Lernen beim Erwerb von Kompetenzen aus

Quelle: The 10:20:70 Modell (Blog)

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Beispiel:

Lernräume für Kunden, Partner, Mitarbeiter

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Lerninhalte

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Diskussion mit Trainern & Lernern

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Foren nach Thema

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Info-sessions

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Suche nach Kursen + social Media Inhalten

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Erfahrungen mit Lernräumen bis jetzt

Räume aktiv mit 300 - 500 Teilnehmer Engagement-Wert der Teilnehmer: unter 20% bei Kunden (vs. Ca. 40% in SAP-internen Lernräumen)

(Ziel war mindestens 20% entsprechend des Creators/ Commentors/ Lurkers Modells, Quelle: Socious, 2011)

Was Tun? noch mehr Anreize schaffen social Media zu benutzen – u.a. mit Gamification Ansätzen größere & offene Gruppen um mehr kritische Masse zu bekommen

Fragen?

Thomas Jenewein, SAP Education

thomas.jenewein@sap.com

http://twitter.com/saplearn

https://www.xing.com/net/sapeducation

Blog

Weitere Infos• SAP Social Software Community• Blog: Wie Telus SAP Jam benutzt• OpenSAP – SAPs Enterprise MOOC • Global SAP Education Community

Uli Hoffmann, Enterprise Social Software, SAP

u.hoffmann@sap.com

SAP Social Software Community

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sap.com/jam

Thank You