social media myths (debunked)

Social Media MythsSeparating the wheat from the chaff so

your social enterprise can rock the social web

Wednesday, February 23, 2011

Myth #1:You need to have an active social media presence everywhere.

Fact: It’s way easier to join a party than start one.

Myth #2:Social media is for marketing.

Fact: Social web tools include internal applications as well as customer-facing ones.

Myth #3:Social media is by, of & for young people.

Fact: Social media works best when it’s truly collective.

Myth #4:Social media is a time-waster.

Fact: Done right, it can save you time & improve efficiency.

Fact: Active engagement online can improve offline relationships.

Myth #5:If I spend too much time online, my “real” social life will suffer.

Myth #6:If we make a mistake, we risk abject public humiliation. Fact: Sincere apologies go a long way, even online.

Myth #7:No pain, no gain.

Fact: You can use social web tools to amplify & extend the work you love most.

Myth #8:“Going viral” is a goal.

Fact: Getting a lot of page views is nice, but meeting your strategic objectives is more important.

Fact: Asking for input from your community doesn’t require handing them the reins.

Myth #9:Social media is a slippery slope to consensus mayhem.

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