social media marketing trends 2014 - journalism / media industry / publishing / newspaper

@SoravJain@SoravJain

@SoravJainMedia in Indian Landscape!

@SoravJainMedia in Indian Landscape!

@SoravJainMedia in Indian Landscape!

@SoravJainMedia in Indian Landscape!

@SoravJainMedia in Indian Landscape! Sour

ce: J

uxt T

OI /

IMAI

@SoravJain

96 Million Users (28% Growth) 217 Minutes Spent by an average visitor

25 - 40 Million UsersListening, One to One#Hashtag Charm 9.1 Minutes spent by average user

50+ Million UsersSEO Value. A blogger’s must have!

20+ Million Users.(58% growth)Professional Glory.18.1 Minutes spent by average user.

1.5 Million Unique visitors. 9.1 Minutes spent by average user.585% Growth. Picture based.

31.5 Million viewers (27% Growth) Data: Comscore, March 2013

36 Million Blog traffic.Thought Leadership.

Presentation, Video & Document Upload.

Location based.

Picture based.For Mobile Users.

Transition Phase of Communication…

@SoravJain

Social Media Life Cycle

Source: @MaheshMurthy

@SoravJainSource: @MaheshMurthy

@SoravJainSource: @MaheshMurthy

@SoravJain

You need to think beyond Broadcasting! Think beyond Sales!

Social Media Marketing

@SoravJain

Social Media For Business

ORMWOM

Marketing

Personal Branding

Social CRM

Interactive Marketing

Customer ServiceResearch 2.0

Crowdsourcing

Public Relations

Online Office

Recruitment & Employer Branding

Get benefitted from user generated contents & intelligence

Effective listening and recommending their products.

Know trends, customer insights, obtain reviews and opinions

Know what your consumers are speaking about you

Set up campaigns to make it go viralSet up campaigns to make it go viral

Engage customers for experiential marketing

24/7 Support and problem solving

Become virtual world popular

@SoravJain

Trends this year!

@SoravJain

1. Facebook Marketing is Getting Dirty!

@SoravJain

Facebook page reach is coming down to 5-10% of the total audience in the community!‘Number of People Talking About Your Page’ will matter more.

10%

11%

7%

15%

20%

8%

12%

@SoravJain

2012 2013 2014

80%

16%

12%

6-8%

Organic Visibility of Your Facebook Post Across Your Fan Base

@SoravJain

Invest in Boost Post

Brands need to invest in boost post in order to make their news reach to maximum audience.

@SoravJain

Watch out how you post!

How you

post?

News - Link

News – Photo –

Link

News – Status –

Link

News – Link – 1.91:1

@SoravJain

It’s a Myth that only Visuals have better reach!

@SoravJain

2. Create Niche Facebook Communities!

@SoravJain

5M page views / month generated from Facebook

Source: Mahesh Murthy

@SoravJain

Newspaper

Women

Youth

Married

Bollywood

Politics

Men

Politics

Sports

Bollywood

Build an Ecosystem of Content Distribution Niche Communities will Benefit More!

@SoravJain

3. Monetizing Facebook Presence

Space for sponsor?

Space for sponsor logo?

Exclusive Tab for an Ad?

•Facebook Offers for Advertisers. •Sponsored Updates - Once a Day!

@SoravJain

4. Invest in Google+, Connect with Google+ Coordinators

• Google+ adds more value to your website’s SEO Value. • Google+ can be built organically, currently!

@SoravJain

5. Brands will consider GIF images! – as they work well on Google+

Tag the names, brand names, use hashtagging and keep the SEO value of Google+ into consideration.

@SoravJain

6. The Missing connect!

If you are aiming to drive traffic from Social Media to your News Channel, You need to aim to drive audience from the real world to

Social World to join your community!

Let stories have a Social Connect, Let Journalists have a Stronger Social Media Personality! Give your Social Presence some space!

@SoravJain

7. Consider LinkedIn Today, Seriously!

LinkedIn Groups, LinkedIn Pulse, LinkedIn Pages has helped in Thought Leadership! Contact LinkedIn India to learn how can you get your brand featured?

@SoravJain

8. Influencer – Journalist - Relationship

Most of the brands across the World will tap in the influence of Celebrities and Twitter personalities!

Make your Journalist’s Twitter profile more prominent.

Let celebrity talk about you!

Engage Twitter celebrities.

Promote Hashtag through them.

@SoravJain

9. Instagram & Pinterest will Grow!

@SoravJain

10. Invest in Visuals & Varieties of Engagements!

Think beyond News!

infographics

Comic Strips

Cartoons

Attractive Images

Quizzes

PollsCrosswords

Tips

Remedies

Guides

Facts

@SoravJain

Increase Curiosity, Ask Questions!

Replace Broadcasting with Crowdsourcing!Crowdsource Ideas & opinions & publish them!

@SoravJain

Be more Responsible..

Are you observing comments?

@SoravJain

Connect with Me..

• Facebook.com/soravjain• Linkedin.com/in/soravjain• Twitter.com/soravjain • 9791134451• sorav@echovme.in• www.SoravJain.com• www.soravjain.com/b

ooks

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